HAIR COLOUR CHART
Select from one of our 39 colours from our Hair Colour Chart below.
Need some help?
Try our quick Online Colour Quiz, or ask one of our Colourists for advice.
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$27.95A deep, dramatic, lustrous midnight black colour in a classic, sophisticated, eye-catching tone. Bologna will leave your hair with a silky soft high shine finish, in deep, dark multi-dimensional black salon grade colour. Bologna is our deepest black and our darkest colour option.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Ravello is a very dark black brown colour which is slightly softer than true black. Ravello is our second deepest, darkest colour and has subtle hints of brown within a true black base colour which soften the natural black finish.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Monza is a cool, sophisticated take on black brown — crisp, sleek and polished. The cool Ash secondary tones cut through any unwanted warmth, delivering a tonally balanced, ultra-glossy finish.
Tone: Cool undertones leave a cool colour effect which neutralizes any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Bellagio is a classic, elegant and sophisticated dark brown. It is a true deep, multi-dimensional rich, glossy dark brown hair colour. If you are after a deep, dark brunette colour which is also easy to live with and maintain, then Bellagio could be the colour for you. Bellagio is a true neutral which suits many different complexions and colour undertones.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Deep, dark and cool, Salento will give you a shiny, tonally balanced colour result, free from any unwanted warmth. The darkest brown base colour and the cool Ash secondary tones banish brass, leaving a deep glossy finish which reflects light.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Rich, true dark brown in a neutral blend which suits all skin tones. Como is your classic and classy Dark Brown with an evenly balanced blend of secondary tones, giving a glossy, natural Dark Brown fabulous brunette finish.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Toscano has a dark brown base with cool ash tones. Toscano neutralises unwanted warmth and counter-acts brassy, orange or red undertones, leaving you with a sleek, flattering finish, and an easy to maintain, easy to live with colour which flatters most skin types.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Roma is a deep Golden Brown colour, with a dark brown base blended with warm golden reflects for a sun-kissed, vibrant multi-dimensional colour finish. This colour will look different in different light – sunlight will bounce off the golden reflects, giving you a summery golden glow. The dark brown base keeps it grounded in the brunette zone, with the warm gold primary reflect shining bright in the sun.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Messina has a dark brown base blended with red and wine tones to give a rich mahogany colour result. The merlot wine finish is based on the dark reddish brown with a smaller amount of violet added to the colour base, giving a vibrant glossy twist on a classic brunette base.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Siena is a true medium brown neutral colour result which suits all complexions. Siena will boost your natural colour and leave you with a naturally healthy, high gloss finish. Siena is a perfect nude colour – a beautiful, soft mid-toned colour which is perfectly balanced for Brunette perfection.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Trento has a mid-brown colour base with a silvery-brown finish. The cool Ash secondary tones will neutralize any unwanted warmth, leaving a cool, sleek colour outcome, and shiny, luminous locks with long-lasting colour.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Modena is a warm, friendly easy to wear shade. A mid-brown base creates a brunette glow, and Golden reflects add sun kissed, warmth to your Hair. Modena is natural looking mid-brown with bright warm golden tones which are visible in the sunlight.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Portofino Copper Golden Brown has a blend of warm copper and golden tones within a mid brown base, creating a beautiful warm, elegant shade which can suit a range of complexions. It has hints of old world Hollywood style glamour, and a classic, timeless beauty.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Milano has a natural mid-brown base with rich, dark burgundy wine tones. The hint of violet in the reflect in this colour gives an eye-catching, multi-dimensional finish on a classic brunette base.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Verona is a rich, warm chocolate brown with a gorgeous blend of chestnut secondary tones, which include hints of mahogany and gold. Verona gives you a naturally beautiful, shiny result in a delicious brunette colour with warm secondary reflects.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95A classic, easy to wear natural Light brown with a warm, tawny hue, Genoa is a soft brunette and sits right between a light brown and dark blonde. A true neutral nude bronde, Genoa leaves a deep healthy shine and naturally light, fresh, healthy colour.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Montecristo is a Light ash brown hair colour in a cool ash finish. The Ashy cool secondary tones counter-act and neutralize any unwanted brassy or reddish tones in your hair, giving you a very natural looking, easy to maintain tonally balanced gorgeous colour result.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Padua is a soft, light brown with a cool, creamy finish. The beige secondary tones mute any brassiness and warmth, leaving a refined, natural-looking result.
Tone: Cool undertones leave a cool colour effect which neutralizes any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Brescia is a luminous light brown that glows from within. Rich golden secondary tones radiate warmth and vibrancy and deliver a gorgeous, honey-golden finish.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
Trieste is light Brown colour that has been energized with golden red secondary tones to produce a gorgeous light brown copper result, with hints of gold throughout.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
Paola is a true Chestnut colour with a light brown base and rich, warm reddish brown reflects. Paola walks the line between copper, auburn and chocolate tones, with hints of mahogany, leaving a high-shine, elegant multi-dimensional finish.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
A classic dark blonde, with a neutral base Napoli has subtle light tones with a darker blonde base. Napoli perfectly fits the ‘nude’ colour trend, where soft, natural tones with a true neutral base which flatters all complexions are appreciated for the wonderful, lovable, beautiful colours that they are. This subtle, relaxed nude dark blonde is a true ‘bronde’ – sitting right between dark blonde and light brown. Napoli will give you an easy to live with, easy to love, naturally gorgeous high shine colour result.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
An Ash based dark blonde with cool secondary tones to counter-act and neutralise unwanted warmth, Bellaria is not quite blonde and not quite brown, so we’re calling it a bronde. Bellaria is a fabulous option for brunettes looking for a softer colour option, or for blondes looking for a little more depth and nuance with a high shine finish.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
Arezzo is a cool, creamy dark blonde. The beige secondary tones gently neutralise warmth, leaving a soft, muted dark blonde finish.
Tone: Cool undertones leave a matte, cool colour effect and neutralize unwanted reddish, orange, gold or brass tones.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
With a dark blonde base and rich secondary tones, Imola radiates warm golden tones with hints of caramel. Imola will leave a high-shine finish which radiates softer warm tones on a dark blonde base.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
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$27.95
A warm, rich colour with Copper and Golden reflects mixed with a dark blonde base, Palermo will give you a bright, bold Copper Golden finish and a shiny, vibrant, eye-catching colour result.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
A nuanced and multi-tonal colour, Lucca blends a warm chocolate brown tone with a medium blonde base together with red, mahogany and gold reflects. This is a true one tube wonder – with a lot of beautiful, harmonious multi-dimensional colour packed into one tube. This is not the colour for you if you are looking to avoid reddish tones in your hair.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
A light bright, gorgeous and very natural-looking medium blonde with a neutral base which flatters all complexions, Sicily is an easy to maintain, easy to wear, gorgeous colour.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 9.
Coloured hair colour levels: 8, 9, 10 or lighter.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
San Marino 8.1 has a medium-blonde base with cool smokey mushroom ash tones which will reduce unwanted warmth. Please note this colour has a mushroom ash finish which does have a bit of depth.
Tone: Cool undertones leave a matte, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
A soft, classic blonde with a cool ash tone, and a hint of gold in the background. San Remo weaves ash and secondary blonde tones to create a full, voluminous, high shine classic finish. The Ashy reflects within this blonde base with neutralize and counteract any red, gold, copper or brass tones in your hair, giving you a true cool, light ash golden blonde colour result.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 10.
Coloured hair colour levels: 8, 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
Capri has a medium Blonde base combined with Ashy Beige reflects, creating a creamy smooth blonde result. The cool Beige tones within the medium blonde base will counter-act any unwanted warmth, and neutralize red, copper or brassy tones leaving you with a soft, neutral nude toned blonde.
Tone: Cool – Cool colours will mute unwanted warmth.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 9, or 10.
Coloured hair colour levels: 8, 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
A medium blonde blended with warm golden reflects, Torino has a summery, natural looking buttery golden blonde result.
Tone: Warm undertones add Red and/or Gold reflects to the hair, which add dimension, warmth and vibrancy to your hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 9, or 10.
Coloured hair colour levels: 8, 9, 10 or lighter (901, 902)
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
A true neutral light blonde, Amalfi gives you a light, bright, neutral blonde with a naturally healthy looking high shine finish. Amalfi has evenly balanced secondary tones which give an ultra-chic neutral blonde nude hair colour finish.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 7, 8, 9 or lighter.
Coloured hair colour levels: 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
Looking for Ash secondary tones with your Light Blonde? Sorrento has a summery light blonde base, with cool secondary Ash tones which will counter-act and neutralise any unwanted warmth and keep copper tones at bay.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 7, 8, 9 or lighter.
Coloured hair colour levels: 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
Taranto is a cool, creamy light blonde with a soft, luminous finish. The beige secondary tones smooth out any unwanted warmth, leaving a polished, beautifully balanced, cool blonde finish.
Tone: Cool undertones leave a matte, cool colour effect and neutralize unwanted reddish, orange, gold or brass tones.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, or 9, or 10.
Coloured hair colour levels: 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95
Positano is a very pale neutral blonde which delivers a neutral colour result with a high gloss finish.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, 9, 10, 0r lighter.
Coloured hair colour levels: 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
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$27.95Ferrara is a cool, pale blonde with a clean, ash finish. The cool secondary tones counter-act warmth at every level, leaving a tonally balanced, luminous light blonde.
Tone: Cool undertones leave a cool colour effect which neutralizes any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 9 or lighter.
Coloured hair colour levels: 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
-
$27.95
Veneto has an ultra-light blonde base with cool ash secondary tones which neutralise any warm reflections, leaving a striking, ice-cool finish.
Tone: Cool – Cool colours will mute unwanted warmth.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, 9, 10 or lighter.
Coloured hair colour levels: 901, 902
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
-
$27.95
Catania blends a very light, creamy blonde base with cool beige tones creating a smooth, bright beige blonde finish. The cool reflects will counter-balance warmth leaving a beautiful ultra-light beige blonde.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, 9 or 10.
Coloured hair colour levels: 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and SLS
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
Our mission is to give you gorgeous colour that you love, and to respect your hair, your health and your time.
The Shade empowers you to colour at home just like a professional, and to achieve your best ever colour results.
Our Colour Is Hypoallergenic and Free From…
Ammonia
Ammonia has a strong smell which can irritate the eyes, nose, throat or skin. It is used in commercial cleaning products and can weaken the hair, making it more susceptible to breakage and splitting. We have excluded it to give you a better colouring experience.
PPD
British researchers who examined the link between hair colouring and breast cancer in 2017, advised that it is best to reduce or avoid exposure to PPD. Our colour formulation contains no PPD at all.
Parabens
Parabens are preservatives which increase the shelf life of a product. It’s not clear that they are harmful, but they aren’t helpful and they have been associated with some unwanted effects on the immune and endocrine systems, and allergic reactions
Gluten
For those that have gluten sentivities, gluten can trigger an allergic reaction. We’ve removed it from all our colour formulas.