HAIR COLOUR CHART
Select from one of our 36 colours from our Hair Colour Chart below.
Need some help?
Let us recommend a colour with our Online Colour Consultation, or ask one of our Colourists for advice.
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$26.95A deep, dramatic, lustrous midnight black colour in a classic, sophisticated, eye-catching tone. Bologna will leave your hair with a silky soft high shine finish, in deep, dark multi-dimensional black salon grade colour. Bologna is our deepest black and our darkest colour option.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Ravello is a very dark black brown colour which is slightly softer than true black. Ravello is our second deepest, darkest colour and has subtle hints of brown within a true black base colour which soften the natural black finish.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Bellagio is a classic, elegant and sophisticated dark brown. It is a true deep, multi-dimensional rich, glossy dark brown hair colour. If you are after a deep, dark brunette colour which is also easy to live with and maintain, then Bellagio could be the colour for you. Bellagio is a true neutral which suits many different complexions and colour undertones.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Deep, dark and cool, Salento will give you a shiny, tonally balanced colour result, free from any unwanted warmth. The darkest brown base colour and the cool Ash secondary tones banish brass, leaving a deep glossy finish which reflects light.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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Out of Stock
$26.95Available on April 22nd 2024
Rich, true dark brown in a neutral blend which suits all skin tones. Como is your classic and classy Dark Brown with an evenly balanced blend of secondary tones, giving a glossy, natural Dark Brown fabulous brunette finish.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Toscano has a dark brown base with cool ash tones. Toscano neutralises unwanted warmth and counter-acts brassy, orange or red undertones, leaving you with a sleek, flattering finish, and an easy to maintain, easy to live with colour which flatters most skin types.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Roma is a deep Golden Brown colour, with a dark brown base blended with warm golden reflects for a sun-kissed, vibrant multi-dimensional colour finish. This colour will look different in different light – sunlight will bounce off the golden reflects, giving you a summery golden glow. The dark brown base keeps it grounded in the brunette zone, with the warm gold primary reflect shining bright in the sun.
Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Messina is a natural dark rich brown blended with red and wine tones to give a dark saturated mahogany colour result. The merlot wine finish is based on the dark reddish brown with a smaller amount of violet added to the colour base, giving a vibrant glossy, deep finish. The warm burgundy red reflect in this colour is a fresh, bold and bright twist on a classic brunette base.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Siena is a true medium brown neutral colour result which suits all complexions. Siena will boost your natural colour and leave you with a naturally healthy, high gloss finish. Siena is a perfect nude colour – a beautiful, soft mid-toned colour which is perfectly balanced for Brunette perfection.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Trento has a mid-brown colour base with a silvery-brown finish. The cool Ash secondary tones will neutralise any unwanted warmth, leavinga cool, sleek colour outcome, and shiny, luminous locks with long-lasting colour.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Modena is a warm, friendly easy to wear shade. A mid-brown base creates a brunette glow, and Golden reflects add sun kissed, warmth to your Hair. Modena is natural looking mid-brown with bright warm golden tones which are visible in the sunlight.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Portofino Copper Golden Brown has a blend of warm, sophisticated copper and golden tones within a mid brown base, creating a beautiful warm, elegant shade which can suit a range of complexions. It has hints of old world Hollywood style glamour, and a classic, timeless beauty.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Milano is a neutral mahogany brown, characterised by a natural mid-brown blended with burgundy wine tones for a rich, dark vibrant result with a glossy deep finish. The hint of violet in the reflect in this colour gives an eye-catching, multi-dimensional finish on a classic brunette base.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Verona is a true, rich, warm and sophisticated chocolate brown with a gorgeous blend of chestnut secondary tones, which include hints of mahogany and gold. Verona gives you a naturally beautiful, shiny result in a delicious brunette colour with warm secondary reflects.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A classic, easy to wear natural Light brown with a warm, tawny hue, Genoa is a soft brunette and sits right between a light brown and dark blonde. A true neutral nude bronde, Genoa leaves a deep healthy shine and naturally light, fresh, healthy colour.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Montecristo is a Light ash brown hair colour in a cool ash finish. The Ashy cool secondary tones counter-act and neutralize any unwanted brassy or reddish tones in your hair, giving you a very natural looking, easy to maintain tonally balanced gorgeous colour result.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95With a light brown base and rich secondary tones, Brescia will leave a high-shine finish which radiates warm golden tones on a light brown base.
Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Trieste is light Brown colour that has been energized with golden red secondary tones to produce a gorgeous light brown copper result, with hints of gold throughout.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Paola is a true Chestnut colour with a light brown base and rich, warm reddish brown reflects. Paola walks the line between copper, auburn and chocolate tones, with hints of mahogany, leaving a high-shine, elegant multi-dimensional finish.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A classic dark blonde, with a neutral base Napoli has subtle light tones with a darker blonde base. Napoli perfectly fits the ‘nude’ colour trend, where soft, natural tones with a true neutral base which flatters all complexions are appreciated for the wonderful, lovable, beautiful colours that they are. This subtle, relaxed nude dark blonde is a true ‘bronde’ – sitting right between dark blonde and light brown. Napoli will give you an easy to live with, easy to love, naturally gorgeous high shine colour result.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95An Ash based dark blonde with cool secondary tones to counter-act and neutralise unwanted warmth, Bellaria is not quite blonde and not quite brown, so we’re calling it a bronde. Bellaria is a fabulous option for brunettes looking for a softer colour option, or for blondes looking for a little more depth and nuance with a high shine finish.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Arezzo has a dark blonde base colour level and creamy cool beige secondary tones which will mute warmth and leave a high shine finish.
Tone: Cool undertones leave a matte, cool colour effect and neutralize unwanted reddish, orange, gold or brass tones.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95With a dark blonde base and rich secondary tones, Imola radiates warm golden tones with hints of caramel. Imola will leave a high-shine finish which radiates softer warm tones on a dark blonde base.
Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A warm, rich colour with Copper and Golden reflects mixed with a dark blonde base, Palermo will give you a bright, bold Copper Golden finish and a vibrant colour result which is shiny, fresh and eye-catching.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A nuanced and multi-tonal colour, Lucca blends a warm chocolate brown tone with a medium blonde base together with red, mahogany and gold reflects. This is a true one tube wonder – with a lot of beautiful, harmonious multi-dimensional colour packed into one tube. This is not the colour for you if you are looking to avoid reddish tones in your hair.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A light bright, gorgeous and very natural-looking medium blonde with a neutral base which flatters all complexions, Sicily is an easy to maintain, easy to wear, gorgeous colour.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 9.
Coloured hair colour levels: 8, 9, 10 or lighter.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95San Marino 8.1 has a medium-blonde base with cool smokey ash tones which will reduce unwanted warmth. Please note this colour has a mushroom ash finish with a little bit of depth to it.
Tone: Cool undertones leave a matte, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A soft, classic blonde with a cool ash tone, and a hint of gold in the background. San Remo weaves ash and secondary blonde tones to create a full, voluminous, high shine classic finish. The Ashy reflects within this blonde base with neutralize and counteract any red, gold, copper or brass tones in your hair, giving you a true cool, light ash golden blonde colour result.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 10.
Coloured hair colour levels: 8, 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Capri has a medium Blonde base combined with Ashy Beige reflects, creating a creamy smooth blonde result. The cool Beige tones within the medium blonde base will counter-act any unwanted warmth, and neutralize red, copper or brassy tones leaving you with a soft, neutral nude toned blonde.
Tone: Cool – Cool colours will mute unwanted warmth.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 9, or 10.
Coloured hair colour levels: 8, 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A medium blonde blended with warm golden reflects, Torino has a summery, natural looking buttery golden blonde result.
Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 9, or 10.
Coloured hair colour levels: 8, 9, 10 or lighter (901, 902)
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A true neutral light blonde, Amalfi gives you a light, bright, neutral blonde with a naturally healthy looking high shine finish. Amalfi has evenly balanced secondary tones which give an ultra-chic neutral blonde nude hair colour finish.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 7, 8, 9 or lighter.
Coloured hair colour levels: 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Looking for Ash secondary tones with your Light Blonde? Sorrento has a summery light blonde base, with cool secondary Ash tones which will counter-act and neutralise any unwanted warmth and keep copper tones at bay.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 7, 8, 9 or lighter.
Coloured hair colour levels: 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95With a light blonde base and creamy beige secondary tones, Taranto will leave a high-shine finish and a creamy cool light blonde result.
Tone: Cool undertones leave a matte, cool colour effect and neutralize unwanted reddish, orange, gold or brass tones.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, or 9, or 10.
Coloured hair colour levels: 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Positano is a very pale neutral blonde which delivers a neutral colour result with a high gloss finish.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, 9, 10, 0r lighter.
Coloured hair colour levels: 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Veneto has very light, cool ash blonde tones which counter-act and neutralize any copper reflections in hair leaving you with a chic, glamorous light ash blonde finish.
Tone: Cool – Cool colours will mute unwanted warmth.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, 9, 10 or lighter.
Coloured hair colour levels: 901, 902
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Catania blends a very light, creamy blonde base with cool beige tones creating a smooth, bright beige blonde finish. The cool reflects will counter-balance warmth leaving a beautiful ultra-light beige blonde.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, 9 or 10.
Coloured hair colour levels: 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
Our mission is to give you gorgeous colour that you love, and to respect your hair, your health and your time.
The Shade is transforming at home hair colour with ammonia and PPD free colours that look beautiful, healthy and natural.
We empower you to colour at home just like a professional, and to achieve your best ever colour results, with our high-performing, safer colour formulation.
Our colours are vegan and cruelty-free and free from ammonia, PPD, parabens and phthalates and will give you beautiful colour results with complete grey coverage in a gentle, no-itch formula which is suitable for sensitive skin.
Our Colour Is No-Itch and Free From…
Ammonia
Ammonia has a strong smell which can irritate the eyes, nose, throat or skin. It is used in commercial cleaning products and can weaken the hair, making it more susceptible to breakage and splitting. We have excluded it to give you a better colouring experience.
PPD
British researchers who examined the link between hair colouring and breast cancer in 2017, advised that it is best to reduce or avoid exposure to PPD. Our colour formulation contains no PPD at all.
Phthalates
Six different phthalates are banned for use in EU because of their potential effects on human health, particularly their effects on hormones.
Phthalates are mainly used as plastizers, to add flexibility to plastics, and they can have an effect on hormones, so we have eliminated them from our colour formula.
Parabens
Parabens are preservatives which increase the shelf life of a product. It’s not clear that they are harmful, but they aren’t helpful and they have been associated with some unwanted effects on the immune and endocrine systems, and allergic reactions
Gluten
For those that have gluten sentivities, gluten can trigger an allergic reaction. We’ve removed it from all our colour formulas.