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Permanent Colour Cream

Permanent Ammonia-Free Hair Colour

Other Ingredients

Ingredients: Aqua, Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Punica Granatum Fruit Extract, Vitis Vinifera Seed Oil, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Parfum, Phenoxyethanol, Trideceth-5, Benzoic Acid, Butylphenyl Methylpropional, Dehydroacetic Acid, Limonene, Citric Acid.

Ingredients: Aqua, Coco-Glucoside, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Polysorbate 20, PEG-150 Distearate, Prunus Amygdalus Dulcis Oil, Combretum Farinosum Flower Nectar, C12-13 Alkyl Lactate, Polyquaternium-10, Helianthus Annuus Seed Oil, Parfum, Magnesium Nitrate, Trideceth-2 Carboxamide MEA, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid.

Ingredients: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Limnanthes Alba Seed Oil, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA, Parfum.

Ingredients: PEG-12 Dimethicone, Polysorbate 20, Aqua, Propylene Glycol, Glycerin, Betaine, Panthenol, PEG-40 Hydrogenated Castor Oil, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Magnesium Nitrate, Parfum.

Ingredients: Aqua, Sodium Laureth Sulfate, Benzyl Alcohol, Alcohol Dent. SD Alcohol-40, Propylene Glycol, Glycerin, Parfum, Dehydroacetic Acid, Polysorbate 80, Sorbitan Oleate, Ammonium Hydroxide, Polyaminopropyl Biguanide, Allantoin, Bisabolol, Panthenol, Aloe Barbadensis Extract, Xanthan Gum, Dead Sea Salt, Lactic Acid.

The Shade is proud to bring you without ammonia hair colour.

We are proud to bring you a product which we use ourselves, with ingredients  we can happily live with, which colours your hair beautifully without irritating your skin, hair and scalp (yes, we have sometimes itched like monkeys after colouring using other brands – not fun or attractive).

We started our company because we were frustrated with the time and financial commitments that salons required and uncomfortable with the ingredients found in off-the-shelf boxed hair colour.

The results of our hair colour begin and end with the ingredients. Our no ammonia hair colour is developed and made in Italy (home of the strictest beauty manufacturing standards in the world), by expert colour technicians with decades of colour manufacturing experience. Our formula uses effective, stable alternative ingredient options which deliver the colour results we want, while reducing our exposure to some key ingredients used in hair colour which have known unwanted health effects.

Our permanent colour delivers salon grade colour performance, with a gentler ingredient blend, which is developed for sensitive skins or repeat colouring. It is less likely to cause reactions than traditional hair colour blends which do contain ammonia, PPD, parabens and phthalates. We have added botanical extracts to soothe and nourish your hair and scalp, to reduce irritation and itchiness and build your hair health with each colour application.

We wanted a truly easy to use, without ammonia hair colour with professional home colouring accessories and support which respects our time, hair, health and bank account. We also wanted PPD free hair colour in a no-itch formula which was gentle on sensitive scalps and with salon grade results, and the good news is we have delivered – and we can deliver it to your door too. Our ammonia free permanent hair colour has been formulated to reduce the risks of allergies and enhance the health of the hair and scalp.

Our hair colour without ammonia is:

  • Without Ammonia (of course!)
  • PPD free
  • Paraben and phthalate free
  • Blended with Argan oil, Aloe Vera and Ginseng botanical extracts; all high performing natural ingredients which provide intense nourishing and conditioning benefits to the hair and scalp
  • Home delivered and fabulous!

Please see a detailed list of the ingredients in each of our hair colours without ammonia (select your colour by name) below.

Please note that all permanent hair colour, including without ammonia hair colour contains some ingredients which could potentially cause allergic reactions, either initially or after repeated use.

Where possible we have selected the least reactive ingredients which can deliver permanent salon grade colour results, and we have eliminated some reactive ingredients which are known to have (or which are associated with) unwanted health effects, but it is possible that you may have a reaction to an ingredient in our permanent hair colour.

If you have experienced sensitivity to permanent hair colour in the past, you may be more susceptible to a reaction in the future. Please perform a skin test before each application of permanent hair colour. Patch test instructions are included in every colour kit. Always consult your doctor if you have questions or concerns. Read more about our Safety Precautions and Ingredients on our instruction and safety card.

We love using our products ourselves and hope that you do too!