FLORENCE – INTENSE DARK RED

$28.95 (Member's Price: $23.95)

Florence has a dark brown base colour with double-strength intense red secondary tones which create a vibrant, red finish.

Tone: Double-strength warm secondary undertones add warm, intense Red reflects to the hair.

  • No-Itch formulation suitable for sensitive skin
  • No Ammonia, PPD, Parabens and SLS
  • With Argan Oil, Aloe Vera and Ginseng Root Extract
  • Cruelty-free & Vegan
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  • Out of stock

FLORENCE - INTENSE DARK RED

  • Free Shipping over $70 (within Australia).
  • Free Shipping over $70 (within Australia).
  • Welcome gift: FREE reusable, professional Salon Set (usually $19.95)
  • 15% member discount on all products (excludes Colour Kits)
  • Pause or Cancel online anytime
  • Free personalised advice from our team of Colourists
  • Customise your colour with our Duo Colour combinations.
  • No membership fees
  • Change your colour at any time
  • Auto-delivery every {{ membership_frequency.replace('_',' ') + (membership_frequency.includes('week') ? 's' : '') }} Change

Which colour product do you need?:

  • Semi-permanent will wash out in 6-12 washes.
  • Gentle, deposit-only 5 vol developer
  • Sheer tint over greys only
  • Zero-lift, deposit only colour
  • 10 vol developer lasts up to 20 washes
  • Blends up to 20% of greys
  • Permanent Colour Results (20 or 27 vol developer)
  • Complete grey coverage

Do you have stubborn or colour-resistant greys?

Grey hair undergoes structural changes which can make them resistant to colour.
If you have ever had any challenges covering greys, we recommend our 27 vol developer which is formulated to cover colour-resistant greys.

Do you have long and/or thick hair?

Receive an extra colour tube and developer sachet

Do you have long and/or thick hair?

Looking to lighten your colour?

If you are considering a bleach wash, we recommend that you read more about bleach washing here and also contact our Colourist prior to using the bleach wash.

Would you like to include a Salon Set for $19.95 $9.95?


How should this Colour Kit be shipped?

How should this Colour Kit be shipped?

47 intermixable colours–Hypoallergenic–Suitable for Sensitive Skin–Cruelty-free–Vegan–Salon Quality–Made in Italy–Choose from semi-permanent, demi-permanent, permanent, intensive permanent–100% Grey Coverage–No ammonia, PPD, SLS, parabens or gluten–
47 intermixable colours–Hypoallergenic–Suitable for Sensitive Skin–Cruelty-free–Vegan–Salon Quality–Made in Italy–Choose from semi-permanent, demi-permanent, permanent, intensive permanent–100% Grey Coverage–No ammonia, PPD, SLS, parabens or gluten–
47 intermixable colours–Hypoallergenic–Suitable for Sensitive Skin–Cruelty-free–Vegan–Salon Quality–Made in Italy–Choose from semi-permanent, demi-permanent, permanent, intensive permanent–100% Grey Coverage–No ammonia, PPD, SLS, parabens or gluten–

Better Ingredients, Better Colour & Condition

Gorgeous, healthier colour that works for you. 

FLORENCE - INTENSE DARK RED – The Shade

Dimensional grey coverage

100% grey coverage over even the most stubborn greys
FLORENCE - INTENSE DARK RED – The Shade

Choose Your Coverage

Toner, semi-permanent, permanent, or intensive coverage available.
FLORENCE - INTENSE DARK RED – The Shade

6-free

Free from ammonia, PPD, parabens, SLS, gluten and titanium dioxide
FLORENCE - INTENSE DARK RED – The Shade

No-itch formula

Suitable for sensitive skin

Tried & Tested

Why You'll Love It

100%
agree that the colour product is free from strong or irritating odour
98%
of users agree that their scalp was not irritated, sore or itchy after use
97%
agree that the personalized colour and colour application recommendations were very helpful
98%
agree that their colour is vibrant, shiny and long-lasting

* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.

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ROMA - DEEP GOLDEN BROWN

ROMA - DEEP GOLDEN BROWN

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