An Ash based dark blonde with cool secondary tones to counter-act and neutralise unwanted warmth, Bellaria is not quite blonde and not quite brown, so we’re calling it a bronde. Bellaria is a fabulous option for brunettes looking for a softer colour option, or for blondes looking for a little more depth and nuance with a high shine finish.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Try our simple pre-softening salon trick for complete grey coverage on even the toughest, hard to colour greys
Looking to lighten already coloured hair?
Our Bleach Wash Kit has everything you need to lift out darker pigments and lighten your base colour. We recommend cool based colours and no pre-softening when you're colouring after a bleach wash
Read more about bleach washing here or contact our Colourist prior to using.
I have never coloured my own hair before and was worried, but am very happy with the product. So easy to use. Also, have had great advice from the colourists. Thank you shade.com.au!
Michelle S
Convenient delivery and flexible subscription. Great color coverage and not harsh on my hair.
Maham A
I'm loving this product! I have thick long curly hair and I used the mahogany brown. I used my first pack a few days ago and I was very happy to see how generous they are with the product. I usually use 2 boxes of DIY hair colour to get all my hair and that's not always enough sometimes.
But with the shade I had more than enough to do all my hair. And the shampoo and conditioner was an added bonus! They were great quality! And more than enough conditioner for my hair.
My colour is now nice and even throughout and my hair looks great! I've received plenty of compliments.
Thank you The Shade! #custmer4life
Evelyn K
I like the colour
Sarah H
OBSESSED!
Honestly wish I discovered The Shade sooner. My hair feels amazing afterwards and unlike normal box dye when I dye my roots they don't turn a horrible orange/yellow. 100% recommend!
Kim B
I've always hated the boxes you buy from the grocery store because of the horrible smell! The shade colours don't stink like chemicals like other dyes and not having to think about buying more is so convenient! It just rocks up in the mailbox right on time. Plenty of colours ot choose from and covers myu greys really well. My only suggestion for improvement would be to offer smaller packs for root touch ups in between full jobs to save on packaging and wasted product.
Janelle S
Love this hair colour. Less toxins, great results and colour really lasts.
Jessica B
I absolutely love the shade. I was always buying box dye and my hair was always a slightly different colour when id buy a new one. I've been using the shade for over 6 months, my hair is healthier, it's shiny and it's growing better. I won't ever give up the shade
Bettina B
I love the shades and the fact that I can get to different shades to combine, which has helped my decision to stay with The Shade. What I would love is to have the choice to use a 10% developer to get a more baby-fine hair friendly product with a more demi-permanent outcome.
Nicole Z
Great product, great service, so easy and convenient. Love it!
Faith P
The Shade is very convenient and easy to use. I started colouring my own hair during COVID and it has been so easy that I haven’t stopped. The kit provides everything you need, I was worried about staining my skin but The shade has got it all covered! The products smell great and leave my hair soft and fragrant for days.
Linda B
I struggled with hair dye sensitivity for years. After trying literally every product on the market both in-salon and at home - I discovered The Shade. No more itchy scalp. Perfect grey coverage and shiny, healthy, vibrant hair. I couldn’t be happier
Denise G
My hair has never looked better in terms of condition and colour. No going back now!
Gabrielle N
Colour was perfect, will be using again.
Marie L
LOVE THE PRODUCT,LEAVES HAIR SOFT,SHINY,EASILY MANAGED,THE PERFECT PRODUCT.
Christine H
Love the colour, shine and it’s delivered straight to my door.
Kate T
I love the shade and I just bought their conditioner and I absolutely love it! I usually have to use extra products to keep my hair soft and non fluffy but I dont have to when I use their conditioner. I just leaves it silky and smooth.
Janine N
I’ve been having my heir coloured professionally for ever and decided to try to do it myself to save myself some time and money....... what could possibly go wrong?! As it turns out - nothing! It’s a simple process and the results have been excellent. It even lasts longer than my salon colour! Would highly recommend The Shade.
Amber D
A great subscription to give you those fresh hair feels
Belinda M
So far very happy with colour and shampoo and conditioner.
My hair feels soft and shinier then ever!
Bellagio is a classic, elegant and sophisticated dark brown. It is a true deep, multi-dimensional rich, glossy Natural Dark Brown Hair Colour and our third darkest colour option. If you are after a deep, dark brunette colour which is also easy to live with and maintain, then Bellagio could be the colour for you. Bellagio is a true neutral which suits many different complexions and colour undertones.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
A classic, easy to wear natural Light brown with a warm, tawny hue, Genoa is just dark enough, but with a lightness that sits right between a light brown and dark blonde. A true neutral nude bronde, Genoa leaves a deep healthy shine and naturally light, fresh, healthy colour.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
Montecristo is a Light ash brown hair colour in a cool ash finish. The Ashy cool secondary tones counter-act and neutralize any unwanted brassy or reddish tones in your hair, giving you a very natural looking, easy to maintain tonally balanced gorgeous colour result.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
