Over 70% of people have sensitive skin.

The Shade’s hypoallergenic  colour and care products let you achieve your colour and condition goals, gently and effectively. They deliver results without compromising efficacy, and without the itch and irritation that so many of us experience after using conventional products.

Our products are formulated with a deep commitment to efficacy, health and safety.

The Shades colours are vegan and cruelty-free and free from ammonia, PPD, titanium dioxide, parabens and phthalates and are suitable for sensitive skin.

We know colour selection can tricky, which is why we have colourists available 7 days a week to provide personalised colour and application recommendations. 

Our colours can be mixed together, giving you the freedom to blend colours to create your perfect custom shade.

One tube, five results

You can achieve 5 results from one tube of colour, depending on the developer used or if you are blending colours. Select the 5 vol developer for toners and semi-permanent colours, 20 vol for regular permanent coverage, or 27 vol for intensive coverage.

Our care products are 99.5%+ natural origin, and are loaded with active botanicals which will rebuilding the health and condition of your hair. 

Our botanical hair care products are free from sulfates, parabens, silicones, ethoxylates, petrochemical cleansers, DEA, propylene glycol and artifiical colours. 

All products are suitable for sensitive skin.

Gorgeous Colour Free From:

  • Ammonia has a strong smell which can irritate the eyes, nose, throat or skin. It is used in commercial cleaning products and can weaken the hair, making it more susceptible to breakage and splitting. We have excluded it to give you a better colouring experience.
  • PPD All our colours are PPD free. British researchers who examined the link between hair colouring and breast cancer in 2017, advised that it is best to reduce or avoid exposure to PPD
  • Phthalates Six different phthalates are banned for use in EU because of their potential effects on human health, particularly their effects on hormones. Phthalates are mainly used as plastizers, to add flexibility to plastics, and they can have an effect on hormones, so we have eliminated them from our colour formula.
  • Parabens are preservatives which increase the shelf life of a product. It’s not clear that they are harmful, but they aren’t helpful and they have been associated with some unwanted effects on the immune and endocrine systems, and allergic reactions
  • Gluten For those that have gluten sentivities, gluten can trigger an allergic reaction. We’ve removed it from all our colour formulas.