Hair Colour for the 70% of Us With Sensitive Skin

The Shade’s hypoallergenic colour and care products let you achieve your colour and condition goals, without the burn.

Our colours are salon-quality, vegan and free from ammonia, PPD, titanium dioxide and parabens and are suitable for sensitive skin. 

Our hair care products are 99.5%+ natural origin, and are loaded with active botanicals which rebuild the health and condition of your hair. 

One Tube, Five Results, Zero Irritation

Achieve 5 results from one tube of colour, depending on the developer used.

Select the 5 vol developer for semi-permanent colour outcomes, 10 vol for demi-permanent colour, 20 vol for regular permanent coverage, or 27 vol for intensive coverage. Our colours are blendable, giving you the freedom to create your perfect custom colour.

We know colour selection can be tricky, which is why we have colourists available to provide personalised colour recommendations.