
Over 70% of people have sensitive skin.
The Shade’s hypoallergenic colour and care products let you achieve your colour and condition goals, gently and effectively. They deliver results without compromising efficacy, and without the itch and irritation that so many of us experience after using conventional products.
Our colours are vegan and cruelty-free and free from ammonia, PPD, titanium dioxide, parabens and phthalates and are suitable for sensitive skin.
We know colour selection can be tricky, which is why we have colourists available 7 days a week to provide personalised colour and application recommendations.
Our colours can be mixed together, giving you the freedom to blend colours to create your perfect custom shade.
One tube, five results
You can achieve 5 results from one tube of colour, depending on the developer used or if you are blending colours. Select the 5 vol developer for toners and semi-permanent colours, 20 vol for regular permanent coverage, or 27 vol for intensive coverage.
Our care products are 99.5%+ natural origin, and are loaded with active botanicals which will rebuilding the health and condition of your hair.
Our botanical hair care products are free from sulfates, parabens, silicones, ethoxylates, petrochemical cleansers, DEA, propylene glycol and artifiical colours.
All products are suitable for sensitive skin.