Veneto’s very light, cool ash blonde tones are blended with anti-yellow pigments which counter-act and neutralize any copper reflections in hair leaving you with a chic, glamorous Ash blonde finish.

Tone: Cool –  Cool colours will mute unwanted warmth.

Recommended for anyone with:

Uncoloured (natural) hair colour levels: 8, 9, 10 or lighter.

Coloured hair colour levels: 901, 902


Or Select Different Colour


  • Free shipping.
  • Free shipping.
  • Welcome gift: FREE reusable, professional Salon Set (usually $19.95)
  • 15% member discount on all products (excludes Colour Kits)
  • Pause or Cancel online anytime
  • Free personalised advice from our team of Colourists
  • Customise your colour with our Duo Colour combinations.
  • No membership fees
  • Change your colour at any time
  • Auto-delivery every 4 Weeks Change

Long and/or thick hair?

Receive an extra colour tube and developer sachet

Do you have stubborn or colour-resistant greys?

Try our simple pre-softening salon trick for complete grey coverage on even the toughest, hard to colour greys

Looking to lighten already coloured hair?

Our Bleach Wash Kit has everything you need to lift out darker pigments and lighten your base colour. We recommend cool based colours and no pre-softening when you're colouring after a bleach wash

Read more about bleach washing here or contact our Colourist prior to using.

  • Catherine H

    I have never coloured my own hair before and was worried, but am very happy with the product. So easy to use. Also, have had great advice from the colourists. Thank you!

  • Michelle S

    Convenient delivery and flexible subscription. Great color coverage and not harsh on my hair.

  • Maham A

    I'm loving this product! I have thick long curly hair and I used the mahogany brown. I used my first pack a few days ago and I was very happy to see how generous they are with the product. I usually use 2 boxes of DIY hair colour to get all my hair and that's not always enough sometimes. But with the shade I had more than enough to do all my hair. And the shampoo and conditioner was an added bonus! They were great quality! And more than enough conditioner for my hair. My colour is now nice and even throughout and my hair looks great! I've received plenty of compliments. Thank you The Shade! #custmer4life

  • Evelyn K

    I like the colour

  • Sarah H

    OBSESSED! Honestly wish I discovered The Shade sooner. My hair feels amazing afterwards and unlike normal box dye when I dye my roots they don't turn a horrible orange/yellow. 100% recommend!

  • Kim B

    I've always hated the boxes you buy from the grocery store because of the horrible smell! The shade colours don't stink like chemicals like other dyes and not having to think about buying more is so convenient! It just rocks up in the mailbox right on time. Plenty of colours ot choose from and covers myu greys really well. My only suggestion for improvement would be to offer smaller packs for root touch ups in between full jobs to save on packaging and wasted product.

  • Janelle S

    Love this hair colour. Less toxins, great results and colour really lasts.

  • Jessica B

    I absolutely love the shade. I was always buying box dye and my hair was always a slightly different colour when id buy a new one. I've been using the shade for over 6 months, my hair is healthier, it's shiny and it's growing better. I won't ever give up the shade

  • Bettina B

    I love the shades and the fact that I can get to different shades to combine, which has helped my decision to stay with The Shade. What I would love is to have the choice to use a 10% developer to get a more baby-fine hair friendly product with a more demi-permanent outcome.

  • Nicole Z

    Great product, great service, so easy and convenient. Love it!

  • Faith P

    The Shade is very convenient and easy to use. I started colouring my own hair during COVID and it has been so easy that I haven’t stopped. The kit provides everything you need, I was worried about staining my skin but The shade has got it all covered! The products smell great and leave my hair soft and fragrant for days.

  • Linda B

    I struggled with hair dye sensitivity for years. After trying literally every product on the market both in-salon and at home - I discovered The Shade. No more itchy scalp. Perfect grey coverage and shiny, healthy, vibrant hair. I couldn’t be happier

  • Denise G

    My hair has never looked better in terms of condition and colour. No going back now!

  • Gabrielle N

    Colour was perfect, will be using again.

  • Marie L


  • Christine H

    Love the colour, shine and it’s delivered straight to my door.

  • Kate T

    I love the shade and I just bought their conditioner and I absolutely love it! I usually have to use extra products to keep my hair soft and non fluffy but I dont have to when I use their conditioner. I just leaves it silky and smooth.

  • Janine N

    I’ve been having my heir coloured professionally for ever and decided to try to do it myself to save myself some time and money....... what could possibly go wrong?! As it turns out - nothing! It’s a simple process and the results have been excellent. It even lasts longer than my salon colour! Would highly recommend The Shade.

  • Amber D

    A great subscription to give you those fresh hair feels

  • Belinda M

    So far very happy with colour and shampoo and conditioner. My hair feels soft and shinier then ever!