Milano is a neutral mahogany brown, characterised by a natural mid-brown blended with burgundy wine tones for a rich, dark vibrant result with a glossy deep finish. The hint of violet in the reflect in this colour gives an eye-catching, multi-dimensional finish on a classic brunette base.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
Would you like to blend MILANO - MAHOGANY BROWN with a second colour for a Duo Colour Kit?
We recommend consulting with a colourist here if this is your first Duo order
Please select your 2nd colour
Do you have stubborn or colour-resistant greys?
Try our simple pre-softening salon trick for complete grey coverage on even the toughest, hard to colour greys
Looking to lighten already coloured hair?
Our Bleach Wash Kit has everything you need to lift out darker pigments and lighten your base colour. We recommend cool based colours and no pre-softening when you're colouring after a bleach wash
Read more about bleach washing here or contact our Colourist prior to using.
Love the colour, was exactly what I was hoping to achieve, have had a lot of compliments about it 😊
Christine A
I love love love this system and the product is awesome. I specifically was after a hair colour that was cruelty free and looked great; The Shade nailed it! The regular order system sealed the deal for me, no longer do I have to try to remember in advance of looking in the mirror and thinking I need to get my hair done - this is delivered to me on time, every time!
Margaret T
My home colour experience has been great! It is no trouble for me to do it myself and the colour turns out just how I would like it to be - Sienna Brown. I have used "The Shade" now for about 6 years and am thrilled with the results. My (49) daughter also uses the same colour and finds it easy to use.
My photo is not my best as I was looking at a Birthday card I was given. I am (74) with wrinkles but my head of hair shows up well. Margaret
Laura B
Colours are beautiful and my hair feels great. The Team are easy to contact with good advice provided. I'm able to change my colour and the frequency of my subscription easily. Been using for over a year now.
Lauren G
Perfect colour and application tools! Love it! My husband applied it and even though we made a mess, it was an easy process and the colour came off my skin with the barrier oil easily!
TyAnn S
Oh my god so lovely it was done and no mess to clean up :) lovely colour too
Deon D
I love this hair colour. It doesn't build up over time like other hair colours requiring you to re-set after a while as the shade of your hair gets darker and darker. This one gives me perfect colour every time and gives my hair bounce.
Jarmila H
I am happy with the product. I am using it for more than a year - no reaction/allergy. I was colouring my hair myself during lockdowns but as the various lockdowns were lifted, my hairdresser does it for me. I have longish curly hair and it is much easier if she, with her experience, colours my hair. Easy product to use otherwise and I recommend it.
Karen F
Came across The Shade during COVID lockdown in QLD 2020. So glad that I did, the colour match is exactly the colour I love. Great grey coverage and so gentle on my scalp. Definitely recommend anyone tries it
Audrey G
I love The Shade hair dyes! Very gentle, no stinging scalp. Hope you do a streaking kit with cap one day, would be great! I have to buy that from another company after I do my roots with your dark ash blonde.
Jennifer D
Absolutely loving the coverage and ease of using the Shades products
Mary A
I tried The Shade on the recommendation of a friend. It was easy to submit my query and photo and I received my colour consultation in no time. Communication regarding the delivery of my order was excellent and I received it promptly (given current postal delays). I was SO impressed with the product. It was so easy to use and I was beyond delighted with the result. The colour looks great and my hair feels amazing. I'm so pleased that I won't be going back to salon colouring in a hurry, even though we're now out of lockdown.
Kim S
😁 Ladies..one of the best products I have ever used, Colour is superb, everything is in the Kit, easy to use, will be purchasing again, well done, great product, that actually works 👏👍
Naomi M
Great product and gives me a fabulous colour
People don’t believe I put in myself
Eugenia H
Shade was a great colour , easy to use and left my hair soft and shiny
Wendy A
I am very happy with how my hair colour turned out. Looks great and covered my greys and old colour perfectly. I was a bit disappointed that I sent a question in to the colourists and never got a reply, but I went ahead with colouring anyway and was happy with the result. Also, because I have very short hair, and because I read on The Shade's blog about using half a tube of colour and half a sachet of developer to cover greys, I did consider doing that but decided against it because I hadn't used the product before. When I squeezed out the colour, it was all pearlescent white except for the last two CM which were brown so now I'm not sure if it's actually advisable to use half a tube of colour, and half a sachet of developer, or if that would affect the result
Cristal M
I love my colour it was exactly what my hair dresser was doing and cost me a arm and a leg. Thank u so much the shade it is beautiful and easy to apply.
lisa g
Excellent website, great kit and instructions and amazing results. Already recommended to a friend who has also purchased! Thank you life savers!!
Elizabeth B
This product is of the Highest quality the colour, the developer, the shampoo, and conditioner.
The result I have achieved at home is the best I have ever had and better than the salon.
The product is so easy to use. The colour selection is amazing backed up by excellent customer support who answered every question and offered excellent advice.
I have been using it for over 2yrs and the colour I have is closest to my natural colour. It makes me feel like me again.
Inga S
Better later than never!
Just did my colour and I love it thank you the shade♥️
Verona is a true, rich, warm and sophisticated chocolate brown with a gorgeous blend of chestnut secondary tones, which include hints of mahogany and gold. Verona gives you a naturally beautiful, shiny result in a delicious brunette colour with warm secondary reflects.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
Modena is a warm, friendly easy to wear shade. A Natural Light Brown base creates a Brunette glow, and Golden reflects add sun kissed, warmth to your Hair. Modena is natural looking mid-brown with bright warm golden tones which are visible in the sunlight.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
Messina is a natural dark rich brown blended with red and wine tones to give a dark saturated mahogany colour result. The merlot wine finish is based on the dark reddish brown with a smaller amount of violet added to the colour base, giving a vibrant glossy, deep finish. The warm burgundy red reflect in this colour is a fresh, bold and bright twist on a classic brunette base.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
