ROMA – DEEP GOLDEN BROWN

From $22.95

36 intermixable colours Hypoallergenic Suitable for Sensitive Skin Cruelty-free Vegan Salon Quality Made in Italy Choose from semi-permanent, demi-permanent, permanent, intensive permanent 100% Grey Coverage No ammonia, PPD, phthalates, SLS, parabens or gluten
36 intermixable colours Hypoallergenic Suitable for Sensitive Skin Cruelty-free Vegan Salon Quality Made in Italy Choose from semi-permanent, demi-permanent, permanent, intensive permanent 100% Grey Coverage No ammonia, PPD, phthalates, SLS, parabens or gluten
36 intermixable colours Hypoallergenic Suitable for Sensitive Skin Cruelty-free Vegan Salon Quality Made in Italy Choose from semi-permanent, demi-permanent, permanent, intensive permanent 100% Grey Coverage No ammonia, PPD, phthalates, SLS, parabens or gluten

Roma is a deep Golden Brown colour, with a dark brown base blended with warm golden reflects for a sun-kissed, vibrant multi-dimensional colour finish. This colour will look different in different light – sunlight will bounce off the golden reflects, giving you a summery golden glow. The dark brown base keeps it grounded in the brunette zone, with the warm gold primary reflect shining bright in the sun.

Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.

  • No-Itch formulation suitable for sensitive skin
  • No Ammonia, PPD, Parabens and Phthalates
  • With Argan Oil, Aloe Vera and Ginseng Root Extract
  • Cruelty-free & Vegan

Out of stock

36 intermixable colours - Hypoallergenic - Suitable for Sensitive Skin - Cruelty-free - Vegan - Salon Quality - Made in Italy - Choose from semi-permanent, demi-permanent, permanent, intensive permanent - 100% Grey Coverage - No ammonia, PPD, phthalates, SLS, parabens or gluten  -
36 intermixable colours - Hypoallergenic - Suitable for Sensitive Skin - Cruelty-free - Vegan - Salon Quality - Made in Italy - Choose from semi-permanent, demi-permanent, permanent, intensive permanent - 100% Grey Coverage - No ammonia, PPD, phthalates, SLS, parabens or gluten  -
36 intermixable colours - Hypoallergenic - Suitable for Sensitive Skin - Cruelty-free - Vegan - Salon Quality - Made in Italy - Choose from semi-permanent, demi-permanent, permanent, intensive permanent - 100% Grey Coverage - No ammonia, PPD, phthalates, SLS, parabens or gluten  -

Better Ingredients, Better Colour & Condition 

Gorgeous, healthier colour that works for you. 

Dimensional grey coverage

100% grey coverage over even the most stubborn greys

Choose Your Coverage

Toner, semi-permanent, permanent, or intensive coverage available.

7-Free

Free from ammonia, PPD, parabens, phthalates, SLS, gluten and titanium dioxide

No-itch formula

Suitable for sensitive skin

Beautiful, easy to apply colour

Prep

Section and clip dry hair, put your gloves on and apply barrier oil around your forehead, ears and neck.

Mix

Squeeze the colour cream and the developer into your tint bowl and mix with your tint brush.

Apply

Apply to your roots only or all-over, depending on your colour needs.

Process

Follow the processing times in your instructions.

Rinse

Rinse and wash with your Colour Protection shampoo and conditioner and enjoy!.

  • AQUA
  • CETYL ALCOHOL
  • ETHANOLAMINE
  • PROPYLENE GLYCOL
  • CETEARYL ALCOHOL
  • CETEARETH-25
  • COCAMIDE MEA
  • CETETH-2
  • TOLUENE-2,5-DIAMINE SULFATE,COCAMIDOPROPYL BETAINE
  • ARGANIA SPINOSA KERNEL OIL
  • PANAX GINSENG ROOT EXTRACT
  • ALOE BARBADENSIS LEAF JUICE
  • ASCORBIC ACID
  • DIMETHICONE
  • DISODIUM EDTA
  • SODIUM HYDROSULFITE
  • SODIUM METABISULFITE
  • SILICA
  • XANTHAN GUM
  • BUTYLENE GLYCOL
  • P-AMINOPHENOL
  • RESORCINOL
  • 4-CHLORORESORCINOL
  • 2-METHYLRESORCINOL
  • 2-AMINO-3-HYDROXYPYRIDINE
  • 2,4-DIAMINOPHENOXYETHANOL HCL
  • PARFUM

Everything you need in one box
  • Hair Colour Cream (50g)
  • Developer (75g)
  • Colour Protection Shampoo
  • Colour Protection Conditioner
  • Barrier Oil
  • Hair colour remover wipe
  • Gloves
  • Instructions

Regular Colour Kit
(for short/medium hair)

One-time

$26.95

Membership

$21.95

Extra Colour Kit
(for long and/or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(One Application for long or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(two applications for short/medium hair)

One-time

$43.95

Membership

$36.95

WHY BECOME A MEMBER?

The Shade Membership Program has some great benefits to save you time and money.​

Within Australia:
Free shipping for all orders over $70
International:

Go to Shipping for international rates and Australian/International shipping times

Better Ingredients, Better Colour & Condition 

Gorgeous, healthier colour that works for you. 

Dimensional grey coverage

100% grey coverage over even the most stubborn greys

Choose Your Coverage

Toner, semi-permanent, permanent, or intensive coverage available.

7-Free

Free from ammonia, PPD, parabens, phthalates, SLS, gluten and titanium dioxide

No-itch formula

Suitable for sensitive skin

Beautiful, easy to apply colour

Prep

Section and clip dry hair, put your gloves on and apply barrier oil around your forehead, ears and neck.

Mix

Squeeze the colour cream and the developer into your tint bowl and mix with your tint brush.

Apply

Apply to your roots only or all-over, depending on your colour needs.

Process

Follow the processing times in your instructions.

Rinse

Rinse and wash with your Colour Protection shampoo and conditioner and enjoy!.

  • AQUA
  • CETYL ALCOHOL
  • ETHANOLAMINE
  • PROPYLENE GLYCOL
  • CETEARYL ALCOHOL
  • CETEARETH-25
  • COCAMIDE MEA
  • CETETH-2
  • TOLUENE-2,5-DIAMINE SULFATE,COCAMIDOPROPYL BETAINE
  • ARGANIA SPINOSA KERNEL OIL
  • PANAX GINSENG ROOT EXTRACT
  • ALOE BARBADENSIS LEAF JUICE
  • ASCORBIC ACID
  • DIMETHICONE
  • DISODIUM EDTA
  • SODIUM HYDROSULFITE
  • SODIUM METABISULFITE
  • SILICA
  • XANTHAN GUM
  • BUTYLENE GLYCOL
  • P-AMINOPHENOL
  • RESORCINOL
  • 4-CHLORORESORCINOL
  • 2-METHYLRESORCINOL
  • 2-AMINO-3-HYDROXYPYRIDINE
  • 2,4-DIAMINOPHENOXYETHANOL HCL
  • PARFUM

Everything you need in one box
  • Hair Colour Cream (50g)
  • Developer (75g)
  • Colour Protection Shampoo
  • Colour Protection Conditioner
  • Barrier Oil
  • Hair colour remover wipe
  • Gloves
  • Instructions

Regular Colour Kit
(for short/medium hair)

One-time

$26.95

Membership

$21.95

Extra Colour Kit
(for long and/or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(One Application for long or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(two applications for short/medium hair)

One-time

$43.95

Membership

$36.95

WHY BECOME A MEMBER?

The Shade Membership Program has some great benefits to save you time and money.​

Within Australia:
Free shipping for all orders over $70
International:

Go to Shipping for international rates and Australian/International shipping times

Why You’ll Love It

100%

agree that the colour product is free from strong or irritating odour

98%

of users agree that their scalp was not irritated, sore or itchy after use

97%

agree that the personalized colour and colour application recommendations were very helpful

98%

agree that their colour is vibrant, shiny and long-lasting

* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.

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