Gorgeous Colour, Stronger
Healthier Hair!

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Choose from 5 vol, 20 vol and 27 vol developer and toners.

5 vol: Semi-permanent finish + boosts colour and shine. Perfect for commitment-phobes.
20 vol: Permanent colour + grey coverage.
27 vol: Covers stubborn greys + can provide additional lift.
Toners: Banish brassiness + balance tone + boost shine.

Why The Shade?

Our 7-free no-itch formula is vegan, cruelty-free and suitable for sensitive skin.



Used as an industrial cleaner, has a strong smell and weakens the hair.


Allergen which can cause dermatitis and hair loss.


Can trigger skin allergies and irritations.


Linked to hormone disruption and hair loss.


Allergen which can irritate the skin/scalp.


Strips colour and protective oils from the hair.

Titanium Dioxide

Irritant linked to hair loss, cancers and allergies.



Prevents breakage, restores shine, supports hair growth and health.

Argan Oil

Hydrates, strengthens and boosts shine and softness.

Aloe Vera

Soothes and moisturises the scalp and hair

How it works

Get an instant colour recommendation with our online colour consultation or personalised colour advice from a colourist

Select your colour and choose from semi-permanent (5 vol), permanent colour (20 vol) or 27 vol for stubborn grey coverage or additional lift

Purchase a Colour Kit, or become a member and receive a free reusable Salon Set, discounted Colour Kits and a 15% discount on all accessories.
Enjoy your gorgeous colour and strong, shiny hair!

Only takes 2 minutes to find out!

Get A Free Salon Set

When You Sign Up As A Member!

Shop now

  • $39.95

    Tsubaki (Camellia) Oil 40ml

    For hair, face and body

    Derived from the beautiful Camellia Japonica (Tsubaki) wildflower grown on the volcanic island of Izu Oshima, pure Tsubaki oil has been loved by Japanese women for centuries for its light, dry feel and its unique ability to deeply penetrate, leaving a luminous, soft finish on hair and skin.

    It is also our favourite oil treatment for its ability to deliver well-nourished and moisturised, soft yet strong, shiny lustrous hair.

  • $54.95

    The incredibly soft Silk Noil Hair Towel made from pure silk fibres will condition, soften and detangle your hair while it dries. Silk noil jersey is a minimally processed 100% pure silk knit with natural stretch and a nubbly texture which is better able to absorb water than flat, shiny mulberry silk fabrics.

    Regular high-absorbency cotton or microfibre hair towels absorb and strip the natural oils from the hair, leaving your hair over-dried and frizzy. Silk will only wick away excess water, leaving the natural oils to remain.

    Silk contains a natural bioactive protein called sericin which helps moisture retention in the skin and hair. Your dried hair will be glossy, stronger, smooth, soft and well-nourished.

  • $47.90

    Our Colour Protection Shampoo and Conditioner are filled with potent botanicals including Pomegranate Extract, which provides intensive conditioning and Grape Seed Oil which instantly moisturises, our shampoo and conditioner will leave your hair looking and feeling like you just stepped out of the salon.

    The Shade’s Colour Protection Shampoo and Conditioner will help your colour last longer and leave your hair feeling silky, hydrated and shiny.

  • $24.95

    Our Bleach Wash kits include everything you need to bleach wash at home and lift out colour build-up, unwanted colour or lighten your base colour, including:

    • Hi Lift bleach powder
    • Developer
    • Colour Protection Shampoo
    • Colour Protection Conditioner
    • Gloves
    • Detailed instructions


available here

Ask a colourist!

Colourist support and expertise, available 7 days a week.

We don’t just bring you better hair colour with healthier ingredients, we include personalised expert colourist advice too!

Only takes 2 minutes to find out!

Only takes 2 minutes to find out!

Your perfect colour could be a blend of two colours.

Perfect, Personalised Colour Blends

Looking for a colour which is a little bit this, and a little bit that and 100% you?
We’ve got this.
Your perfect colour might just be a customised Duo Colour blend which perfectly match your hair goals.

Fabulous Fiery Copper Blends

Rich, warm red based hair colours can delight, turn heads and energise your complexion. We hear many requests for copper colours, from distinctive bright blends to softer, subtle shades. Like the many shades of red seen in leaves in autumn, copper colours include natural looking auburn tones and warm blends

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Bleach Washing Your Hair

Bleach washing is an effective way to remove darker pigments and achieve a lighter base colour level. If you want to lighten your colour and you already have colour in your hair, your options are limited to colour removal products or bleaching processes. Colour removal products can lift out some

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Have some questions? Here are some answers...

Members of The Shade enjoy gorgeous, salon fresh colour when they need it and:
– Receive a free professional, reusable Salon Set (RRP $19.95)
– Discounted Colour Kits
– 15% discount on all products (excluding Colour Kits) forever!
– Select your Auto Ship period (every 2 – 8 weeks)
You can pause, modify or cancel your membership online at any time.

The Shade’s colour formulas and treatment products are hypoallergenic and suitable for sensitive skin. Our gentle but effective colour formulas won’t leave you with a sore, itchy scalp. Our colour range is free from ammonia, PPD, parabens, phthalates, SLS, titanium dioxide and gluten. Our colour range is blended with Aloe Vera, Argan oil and Ginseng root extract botanicals, which are selected to soothe and moisturise your scalp, and boost the health and condition of your hair.
Our treatment and care products are all free from sulphates, parabens, silicones, ethoxylates, propylene glycol, petrochemicals, phthalates, DEA and artificial colours and fragrances.
All products are vegan and cruelty-free.

Absolutely! Our colourists are available 7 days a week. You can contact a colourist here

Our Duo Colour Kit include everything you need to blend 2 colours together. Colour blends are the perfect approach to adding half-strength cool or warm tones, adding neutral tones to a warm colour for better results over greys, or to achieve a colour level which is right between two colour levels.

Here is some more information about our Duo kits

Our Colourists are always happy to help and they will consider your colour and advise the best approach to achieve your colour goals, which may just be a blend of two colours.


Our colour range is manufactured in Italy by hair colour experts with decades of experience (and who also supply some of the world’s top hair salons).


Many clients make one-off purchases to try the product and then become a member to take advantage of discounted Colour Kits and Auto Ship.

Prices start from $21.95 for a Regular Colour Kit. Our prices can be found here

We are committed to your colour happiness. Not 100% satisfied? It’s on us.

Conditions Apply