Gorgeous colour. stronger, healthier hair

  • No-Itch Formula with 100% Grey Coverage
  • No Ammonia, PPD, Parabens and Phthalates
  • Cruelty-Free & Vegan
  • Personalised Colour Advice.

AS SEEN IN

How it works

1

Get an instant hair colour recommendation with our online colour consultation  or personalised colour advice from a colourist.

2

Purchase as a one-off Colour Kit or become a member with auto-ship and receive a free reusable Salon Set with your first order, discounted Colour Kits and a 15% discount on all accessories.

3

Get ready for healthy, shiny hair with 100% grey coverage at a fraction of the cost of a salon.
root smudge

No itch, low chemical formula

NO Ammonia, PPD, Parabens
& Phthalates

flawless colour

BOTANICALLY BOOSTED COLOUR WITH ALOE VERA, ARGAN OIL AND GINSENG ROOT FOR GORGEOUS, HEALTHIER HAIR

VEGAN AND CRUELTY-FREE

Colour made in Italy

Ships from Melbourne.
Australian-owned business

OUR BLOG

BEFORE YOU COLOUR, BLOGS, COLOUR SOLUTIONS

Bleach Washing Your Hair

Bleach washing is an easy, effective, hair-friendly way to lift your colour, remove darker pigments and achieve a lighter colour result. If you want to If you are looking for a gentler option…

BEFORE YOU COLOUR, COLOUR RESULTS, COLOUR SELECTION

Customised colour – Duo Colour Kits

Perfect, Personalised Colour Blends Looking for a colour which is a little bit this, and a little bit that and 100% you? Sitting on the bronde fence and…

BEFORE YOU COLOUR, BLOGS, COLOUR APPLICATION

Living With Hair While Being Female

If you already have lighter sections (eg. highlights, balayage or pre-lightened lengths) and you want to lighten your roots to match, it is best to colour match the…

BEFORE YOU COLOUR, BLOGS, COLOUR APPLICATION

Ongoing, Flawless Grey Coverage - Less Colour, More Often

If you love your greys, full power to you and enjoy. We admire and respect non-conformist silver foxes. I’m talking about you, utte…