Home -Landing page 2018-07-16T21:07:43+00:00

The future of home colouring is


Made in Italy – delivered to your door.

Free Trial

Salon grade home colouring

Everything you need for gorgeous salon colour at home.


In the Media

“Obsessed with my hair colour!”
“I actually REALLY like the product. It is excellent.”

“My colour is SO LUSH! Very impressed.”

“Hair colour, delivered to your door. Now you’ll never get caught with roots!”

Our Process

Process Learn what’s in the perfect home salon colour

Learn more

In the Media

See what they are talking about

Read more

The Shade is transforming at home hair colour with ammonia free hair colour(link to ammonia info in our story) that results in multi-dimensional colour that looks beautiful, healthy and natural. Free of ammonia, PPD(link to PPD text in our story) parabens, phthalates, gluten and cruelty-free. With a complete system of hair colouring accessories designed to work together, The Shade is professional hair colouring at home.

Try it free($49.90 value, pay only $9 postage)