Gorgeous hypoallergenic colour Stronger, healthier hair
Now with 47 colours, including new intense ash colours.
47 intermixable colours–Hypoallergenic–Suitable for Sensitive Skin–Cruelty-free–Vegan–Salon Quality–Made in Italy–Choose from semi-permanent, demi-permanent, permanent, intensive permanent–100% Grey Coverage–No ammonia, PPD, SLS, parabens or gluten–
47 intermixable colours–Hypoallergenic–Suitable for Sensitive Skin–Cruelty-free–Vegan–Salon Quality–Made in Italy–Choose from semi-permanent, demi-permanent, permanent, intensive permanent–100% Grey Coverage–No ammonia, PPD, SLS, parabens or gluten–
47 intermixable colours–Hypoallergenic–Suitable for Sensitive Skin–Cruelty-free–Vegan–Salon Quality–Made in Italy–Choose from semi-permanent, demi-permanent, permanent, intensive permanent–100% Grey Coverage–No ammonia, PPD, SLS, parabens or gluten–
Over 70% of people struggle with sensitive skin
That’s why we created radically gentle hypoallergenic colour and plant-based hair treatments, for even the most sensitive skin
1 Colour Tube – 5 Colour Outcomes
- Toner/semi-permanent
- Demi-permanent
- Permanent
- Intensive coverage
Choose your colour & coverage (or let our colourists choose for you)
How It Works
Get an instant colour recommendation with our online colour consultation or personalised colour advice from a colourist
Select your colour and choose from semi-permanent (5 vol), demi-permanent (10 vol), permanent colour (20 vol) or 27 vol for stubborn grey coverage or additional lift
Purchase a Colour Kit, or become a member and receive a free reusable Salon Set, discounted Colour Kits and a 15% discount on all accessories.
Enjoy your gorgeous colour and strong, shiny hair!
Customer Reviews
User Trials
98%
of users agree that their scalp was not irritated, sore or itchy after use
98%
agree that their colour is vibrant, shiny and long-lasting
100%
agree that the colour product is free from strong or irritating odour
*In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
Learn more
47 Blendable Colours
Looking for a colour which is a little bit this, and a little bit that and 100% you?
We’ve got this.
Your perfect colour might just be a customised Duo Colour blend which perfectly match your hair goals.
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