Italian-made, salon-grade hair colour free from ammonia, PPD, phthalates and parabens. Permanent, semi-permanent and intensive developer available.
Colour
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$26.95A deep, dramatic, lustrous midnight black colour in a classic, sophisticated, eye-catching tone. Bologna will leave your hair with a silky soft high shine finish, in deep, dark multi-dimensional black salon grade colour. Bologna is our deepest black and our darkest colour option.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Ravello is a very dark black brown colour which is slightly softer than true black. Ravello is our second deepest, darkest colour and has subtle hints of brown within a true black base colour which soften the natural black finish.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Bellagio is a classic, elegant and sophisticated dark brown. It is a true deep, multi-dimensional rich, glossy dark brown hair colour. If you are after a deep, dark brunette colour which is also easy to live with and maintain, then Bellagio could be the colour for you. Bellagio is a true neutral which suits many different complexions and colour undertones.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Deep, dark and cool, Salento will give you a shiny, tonally balanced colour result, free from any unwanted warmth. The darkest brown base colour and the cool Ash secondary tones banish brass, leaving a deep glossy finish which reflects light.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Rich, true dark brown in a neutral blend which suits all skin tones. Como is your classic and classy Dark Brown with an evenly balanced blend of secondary tones, giving a glossy, natural Dark Brown fabulous brunette finish.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Toscano has a dark brown base with cool ash tones. Toscano neutralises unwanted warmth and counter-acts brassy, orange or red undertones, leaving you with a sleek, flattering finish, and an easy to maintain, easy to live with colour which flatters most skin types.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Roma is a deep Golden Brown colour, with a dark brown base blended with warm golden reflects for a sun-kissed, vibrant multi-dimensional colour finish. This colour will look different in different light – sunlight will bounce off the golden reflects, giving you a summery golden glow. The dark brown base keeps it grounded in the brunette zone, with the warm gold primary reflect shining bright in the sun.
Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Messina is a natural dark rich brown blended with red and wine tones to give a dark saturated mahogany colour result. The merlot wine finish is based on the dark reddish brown with a smaller amount of violet added to the colour base, giving a vibrant glossy, deep finish. The warm burgundy red reflect in this colour is a fresh, bold and bright twist on a classic brunette base.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Siena is a true medium brown neutral colour result which suits all complexions. Siena will boost your natural colour and leave you with a naturally healthy, high gloss finish. Siena is a perfect nude colour – a beautiful, soft mid-toned colour which is perfectly balanced for Brunette perfection.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Trento has a mid-brown colour base with a silvery-brown finish. The cool Ash secondary tones will neutralise any unwanted warmth, leavinga cool, sleek colour outcome, and shiny, luminous locks with long-lasting colour.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Modena is a warm, friendly easy to wear shade. A mid-brown base creates a brunette glow, and Golden reflects add sun kissed, warmth to your Hair. Modena is natural looking mid-brown with bright warm golden tones which are visible in the sunlight.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Portofino Copper Golden Brown has a blend of warm, sophisticated copper and golden tones within a mid brown base, creating a beautiful warm, elegant shade which can suit a range of complexions. It has hints of old world Hollywood style glamour, and a classic, timeless beauty.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Milano is a neutral mahogany brown, characterised by a natural mid-brown blended with burgundy wine tones for a rich, dark vibrant result with a glossy deep finish. The hint of violet in the reflect in this colour gives an eye-catching, multi-dimensional finish on a classic brunette base.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Verona is a true, rich, warm and sophisticated chocolate brown with a gorgeous blend of chestnut secondary tones, which include hints of mahogany and gold. Verona gives you a naturally beautiful, shiny result in a delicious brunette colour with warm secondary reflects.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A classic, easy to wear natural Light brown with a warm, tawny hue, Genoa is a soft brunette and sits right between a light brown and dark blonde. A true neutral nude bronde, Genoa leaves a deep healthy shine and naturally light, fresh, healthy colour.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Montecristo is a Light ash brown hair colour in a cool ash finish. The Ashy cool secondary tones counter-act and neutralize any unwanted brassy or reddish tones in your hair, giving you a very natural looking, easy to maintain tonally balanced gorgeous colour result.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95With a light brown base and rich secondary tones, Brescia will leave a high-shine finish which radiates warm golden tones on a light brown base.
Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Trieste is light Brown colour that has been energized with golden red secondary tones to produce a gorgeous light brown copper result, with hints of gold throughout.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Paola is a true Chestnut colour with a light brown base and rich, warm reddish brown reflects. Paola walks the line between copper, auburn and chocolate tones, with hints of mahogany, leaving a high-shine, elegant multi-dimensional finish.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A classic dark blonde, with a neutral base Napoli has subtle light tones with a darker blonde base. Napoli perfectly fits the ‘nude’ colour trend, where soft, natural tones with a true neutral base which flatters all complexions are appreciated for the wonderful, lovable, beautiful colours that they are. This subtle, relaxed nude dark blonde is a true ‘bronde’ – sitting right between dark blonde and light brown. Napoli will give you an easy to live with, easy to love, naturally gorgeous high shine colour result.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95An Ash based dark blonde with cool secondary tones to counter-act and neutralise unwanted warmth, Bellaria is not quite blonde and not quite brown, so we’re calling it a bronde. Bellaria is a fabulous option for brunettes looking for a softer colour option, or for blondes looking for a little more depth and nuance with a high shine finish.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Arezzo has a dark blonde base colour level and creamy cool beige secondary tones which will mute warmth and leave a high shine finish.
Tone: Cool undertones leave a matte, cool colour effect and neutralize unwanted reddish, orange, gold or brass tones.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95With a dark blonde base and rich secondary tones, Imola radiates warm golden tones with hints of caramel. Imola will leave a high-shine finish which radiates softer warm tones on a dark blonde base.
Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A warm, rich colour with Copper and Golden reflects mixed with a dark blonde base, Palermo will give you a bright, bold Copper Golden finish and a vibrant colour result which is shiny, fresh and eye-catching.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.