Colour
-
$26.95A nuanced and multi-tonal colour, Lucca blends a warm chocolate brown tone with a medium blonde base together with red, mahogany and gold reflects. This is a true one tube wonder – with a lot of beautiful, harmonious multi-dimensional colour packed into one tube. This is not the colour for you if you are looking to avoid reddish tones in your hair.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95A light bright, gorgeous and very natural-looking medium blonde with a neutral base which flatters all complexions, Sicily is an easy to maintain, easy to wear, gorgeous colour.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 9.
Coloured hair colour levels: 8, 9, 10 or lighter.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95San Marino 8.1 has a medium-blonde base with cool smokey ash tones which will reduce unwanted warmth. Please note this colour has a mushroom ash finish with a little bit of depth to it.
Tone: Cool undertones leave a matte, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95A soft, classic blonde with a cool ash tone, and a hint of gold in the background. San Remo weaves ash and secondary blonde tones to create a full, voluminous, high shine classic finish. The Ashy reflects within this blonde base with neutralize and counteract any red, gold, copper or brass tones in your hair, giving you a true cool, light ash golden blonde colour result.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 10.
Coloured hair colour levels: 8, 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95Capri has a medium Blonde base combined with Ashy Beige reflects, creating a creamy smooth blonde result. The cool Beige tones within the medium blonde base will counter-act any unwanted warmth, and neutralize red, copper or brassy tones leaving you with a soft, neutral nude toned blonde.
Tone: Cool – Cool colours will mute unwanted warmth.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 9, or 10.
Coloured hair colour levels: 8, 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95A medium blonde blended with warm golden reflects, Torino has a summery, natural looking buttery golden blonde result.
Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 6, 7, 8, or 9, or 10.
Coloured hair colour levels: 8, 9, 10 or lighter (901, 902)
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95A true neutral light blonde, Amalfi gives you a light, bright, neutral blonde with a naturally healthy looking high shine finish. Amalfi has evenly balanced secondary tones which give an ultra-chic neutral blonde nude hair colour finish.
Tone : Neutral – Neutral colours are true neutrals and flatter all complexions.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 7, 8, 9 or lighter.
Coloured hair colour levels: 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95Looking for Ash secondary tones with your Light Blonde? Sorrento has a summery light blonde base, with cool secondary Ash tones which will counter-act and neutralise any unwanted warmth and keep copper tones at bay.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 7, 8, 9 or lighter.
Coloured hair colour levels: 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95With a light blonde base and creamy beige secondary tones, Taranto will leave a high-shine finish and a creamy cool light blonde result.
Tone: Cool undertones leave a matte, cool colour effect and neutralize unwanted reddish, orange, gold or brass tones.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, or 9, or 10.
Coloured hair colour levels: 9, 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95Positano is a very pale neutral blonde which delivers a neutral colour result with a high gloss finish.
Tone: Neutral – Neutral colours are true neutrals and flatter all complexions.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, 9, 10, 0r lighter.
Coloured hair colour levels: 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95Veneto has very light, cool ash blonde tones which counter-act and neutralize any copper reflections in hair leaving you with a chic, glamorous light ash blonde finish.
Tone: Cool – Cool colours will mute unwanted warmth.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, 9, 10 or lighter.
Coloured hair colour levels: 901, 902
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
-
$26.95Catania blends a very light, creamy blonde base with cool beige tones creating a smooth, bright beige blonde finish. The cool reflects will counter-balance warmth leaving a beautiful ultra-light beige blonde.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair colour.
Recommended for anyone with:
Uncoloured (natural) hair colour levels: 8, 9 or 10.
Coloured hair colour levels: 10 or lighter (901, 902).
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.