Positano 10
Positano 10
Positano 10
Positano 10

POSITANO – LIGHTEST BLONDE

From $22.95

36 intermixable colours – Hypoallergenic – Suitable for Sensitive Skin – Cruelty-free – Vegan – Salon Quality – Made in Italy – Choose from semi-permanent, demi-permanent, permanent, intensive permanent– 100% Grey Coverage – No ammonia, PPD, phthalates, SLS, parabens or gluten –
36 intermixable colours – Hypoallergenic – Suitable for Sensitive Skin – Cruelty-free – Vegan – Salon Quality – Made in Italy – Choose from semi-permanent, demi-permanent, permanent, intensive permanent– 100% Grey Coverage – No ammonia, PPD, phthalates, SLS, parabens or gluten –
36 intermixable colours – Hypoallergenic – Suitable for Sensitive Skin – Cruelty-free – Vegan – Salon Quality – Made in Italy – Choose from semi-permanent, demi-permanent, permanent, intensive permanent– 100% Grey Coverage – No ammonia, PPD, phthalates, SLS, parabens or gluten –

Positano is a very pale neutral blonde which delivers a neutral colour result with a high gloss finish.

Tone: Neutral –  Neutral colours are true neutrals and flatter all complexions.

Recommended for anyone with:

Uncoloured (natural) hair colour levels: 8, 9, 10, 0r lighter.

Coloured hair colour levels: 10 or lighter (901, 902).

  • No-Itch formulation suitable for sensitive skin
  • No Ammonia, PPD, Parabens and Phthalates
  • With Argan Oil, Aloe Vera and Ginseng Root Extract
  • Cruelty-free & Vegan
BLEND THIS COLOUR ASK A COLOURIST Select a different colour

Would you like to blend this with a second colour?

  • Out of stock

POSITANO - LIGHTEST BLONDE

  • Free Shipping over $70 (within Australia).
  • Free Shipping over $70 (within Australia).
  • Welcome gift: FREE reusable, professional Salon Set (usually $19.95)
  • 15% member discount on all products (excludes Colour Kits)
  • Pause or Cancel online anytime
  • Free personalised advice from our team of Colourists
  • Customise your colour with our Duo Colour combinations.
  • No membership fees
  • Change your colour at any time
  • Auto-delivery every {{ membership_frequency.replace ('_',' ') }} Change

Which colour product do you need?:

  • Semi-permanent will wash out in 6-12 washes.
  • Gentle, deposit-only 5 vol developer
  • Sheer tint over greys only
  • Zero-lift, deposit only colour
  • 10 vol developer lasts up to 20 washes
  • Blends up to 20% of greys
  • Permanent Colour Results (20 or 27 vol developer)
  • Complete grey coverage

Do you have stubborn or colour-resistant greys?

Grey hair undergoes structural changes which can make them resistant to colour.
If you have ever had any challenges covering greys, we recommend our 27 vol developer which is formulated to cover colour-resistant greys.

Do you wish to lift (lighten) by 2-3 colour levels from your natural colour?

Our 27 vol developer can lift your natural colour by 2-3 levels.

Do you have long and/or thick hair?

Looking to lighten already coloured hair?

If you are considering a bleach wash, we recommend that you read more about bleach washing here and also contact our Colourist prior to using the bleach wash.

Would you like to include a Salon Set for $19.95 $9.95?


How should this Colour Kit be shipped?

How should this Colour Kit be shipped?

36 intermixable colours - Hypoallergenic - Suitable for Sensitive Skin - Cruelty-free - Vegan - Salon Quality - Made in Italy - Choose from semi-permanent, demi-permanent, permanent, intensive permanent - 100% Grey Coverage - No ammonia, PPD, phthalates, SLS, parabens or gluten  -
36 intermixable colours - Hypoallergenic - Suitable for Sensitive Skin - Cruelty-free - Vegan - Salon Quality - Made in Italy - Choose from semi-permanent, demi-permanent, permanent, intensive permanent - 100% Grey Coverage - No ammonia, PPD, phthalates, SLS, parabens or gluten  -
36 intermixable colours - Hypoallergenic - Suitable for Sensitive Skin - Cruelty-free - Vegan - Salon Quality - Made in Italy - Choose from semi-permanent, demi-permanent, permanent, intensive permanent - 100% Grey Coverage - No ammonia, PPD, phthalates, SLS, parabens or gluten  -

Better Ingredients, Better Colour & Condition 

Gorgeous, healthier colour that works for you. 

Dimensional grey coverage

100% grey coverage over even the most stubborn greys

Choose Your Coverage

Toner, semi-permanent, permanent, or intensive coverage available.

7-Free

Free from ammonia, PPD, parabens, phthalates, SLS, gluten and titanium dioxide

No-itch formula

Suitable for sensitive skin

Beautiful, easy to apply colour

Prep

Section and clip dry hair, put your gloves on and apply barrier oil around your forehead, ears and neck.

Mix

Squeeze the colour cream and the developer into your tint bowl and mix with your tint brush.

Apply

Apply to your roots only or all-over, depending on your colour needs.

Process

Follow the processing times in your instructions.

Rinse

Rinse and wash with your Colour Protection shampoo and conditioner and enjoy!.

  • AQUA
  • CETYL ALCOHOL
  • ETHANOLAMINE
  • PROPYLENE GLYCOL
  • CETEARYL ALCOHOL
  • CETEARETH-25
  • COCAMIDE MEA
  • CETETH-2
  • COCAMIDOPROPYL BETAINE
  • ARGANIA SPINOSA KERNEL OIL
  • PANAX GINSENG ROOT EXTRACT
  • ALOE BARBADENSIS LEAF JUICE
  • ASCORBIC ACID
  • DIMETHICONE
  • DISODIUM EDTA
  • SODIUM HYDROSULFITE
  • SODIUM METABISULFITE
  • BUTYLENE GLYCOL
  • TOLUENE-2,5-DIAMINE SULFATE
  • RESORCINOL
  • M-AMINOPHENOL
  • 2-METHYLRESORCINOL
  • 2-AMINO-3-HYDROXYPYRIDINE
  • 2,4-DIAMINOPHENOXYETHANOL HCL
  • PARFUM

Everything you need in one box
  • Hair Colour Cream (50g)
  • Developer (75g)
  • Colour Protection Shampoo
  • Colour Protection Conditioner
  • Barrier Oil
  • Hair colour remover wipe
  • Gloves
  • Instructions

Regular Colour Kit
(for short/medium hair)

One-time

$26.95

Membership

$21.95

Extra Colour Kit
(for long and/or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(One Application for long or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(two applications for short/medium hair)

One-time

$43.95

Membership

$36.95

WHY BECOME A MEMBER?

The Shade Membership Program has some great benefits to save you time and money.​

  • Free Professional, Reusable Salon Set (RRP $19.95)
  • 15% discount on all products (excludes Colour Kits)
  • Auto Ship on your schedule
  • Change colour or Auto Ship period online anytime
  • Pause or cancel membership online anytime
  • No Annual Membership Fee
  • Exclusive “Members Only” offers

Within Australia:
Free shipping for all orders over $70
International:

Go to Shipping for international rates and Australian/International shipping times

Better Ingredients, Better Colour & Condition 

Gorgeous, healthier colour that works for you. 

Dimensional grey coverage

100% grey coverage over even the most stubborn greys

Choose Your Coverage

Toner, semi-permanent, permanent, or intensive coverage available.

7-Free

Free from ammonia, PPD, parabens, phthalates, SLS, gluten and titanium dioxide

No-itch formula

Suitable for sensitive skin

Beautiful, easy to apply colour

Prep

Section and clip dry hair, put your gloves on and apply barrier oil around your forehead, ears and neck.

Mix

Squeeze the colour cream and the developer into your tint bowl and mix with your tint brush.

Apply

Apply to your roots only or all-over, depending on your colour needs.

Process

Follow the processing times in your instructions.

Rinse

Rinse and wash with your Colour Protection shampoo and conditioner and enjoy!.

  • AQUA
  • CETYL ALCOHOL
  • ETHANOLAMINE
  • PROPYLENE GLYCOL
  • CETEARYL ALCOHOL
  • CETEARETH-25
  • COCAMIDE MEA
  • CETETH-2
  • COCAMIDOPROPYL BETAINE
  • ARGANIA SPINOSA KERNEL OIL
  • PANAX GINSENG ROOT EXTRACT
  • ALOE BARBADENSIS LEAF JUICE
  • ASCORBIC ACID
  • DIMETHICONE
  • DISODIUM EDTA
  • SODIUM HYDROSULFITE
  • SODIUM METABISULFITE
  • BUTYLENE GLYCOL
  • TOLUENE-2,5-DIAMINE SULFATE
  • RESORCINOL
  • M-AMINOPHENOL
  • 2-METHYLRESORCINOL
  • 2-AMINO-3-HYDROXYPYRIDINE
  • 2,4-DIAMINOPHENOXYETHANOL HCL
  • PARFUM

Everything you need in one box
  • Hair Colour Cream (50g)
  • Developer (75g)
  • Colour Protection Shampoo
  • Colour Protection Conditioner
  • Barrier Oil
  • Hair colour remover wipe
  • Gloves
  • Instructions

Regular Colour Kit
(for short/medium hair)

One-time

$26.95

Membership

$21.95

Extra Colour Kit
(for long and/or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(One Application for long or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(two applications for short/medium hair)

One-time

$43.95

Membership

$36.95

WHY BECOME A MEMBER?

The Shade Membership Program has some great benefits to save you time and money.​

  • Free Professional, Reusable Salon Set (RRP $19.95)
  • 15% discount on all products (excludes Colour Kits)
  • Auto Ship on your schedule
  • Change colour or Auto Ship period online anytime
  • Pause or cancel membership online anytime
  • No Annual Membership Fee
  • Exclusive “Members Only” offers

Within Australia:
Free shipping for all orders over $70
International:

Go to Shipping for international rates and Australian/International shipping times

Why You’ll Love It

100%

agree that the colour product is free from strong or irritating odour

98%

of users agree that their scalp was not irritated, sore or itchy after use

97%

agree that the personalized colour and colour application recommendations were very helpful

98%

agree that their colour is vibrant, shiny and long-lasting

* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.

Related Colours

TOSCANO – DARK ASH BROWN
ROMA – DEEP GOLDEN BROWN
PORTOFINO – COPPER GOLDEN BROWN

Related Colours

TOSCANO – DARK ASH BROWN
MILANO – MAHOGANY BROWN
TRIESTE – LIGHT GOLDEN COPPER BROWN
LUCCA – CHOCOLATE BLONDE

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