The Shade’s colour formulas and treatment products are hypoallergenic and suitable for sensitive skin. Our gentle but effective colour formulas won’t leave you with a sore, itchy scalp. Our colour range is free from ammonia, PPD, parabens, phthalates, SLS, titanium dioxide and gluten. Our colour range is blended with Aloe Vera, Argan oil and Ginseng root extract botanicals, which are selected to soothe and moisturise your scalp, and boost the health and condition of your hair.
Our treatment and care products are all free from sulphates, parabens, silicones, ethoxylates, propylene glycol, petrochemicals, phthalates, DEA and artificial colours and fragrances.
All products are vegan and cruelty-free.