Developer/Pre-Softening 75ml

$2.95

Our developer is specially formulated to activate our permanent colour cream and is blended with Limanthes Albra Seed oil.

Limanthes Alba Seed Oil is used in hair and cosmetics products due to its moisturising properties and ability to hydrate and rejuvenate skin. It is a stable oil which is suitable for use on sensitive skin.

We use a 20 vol developer which can achieve colour changes up to two colour levels.

Developer lifts and opens the cuticle layer of the hair enough for the colour pigments in the colour cream to enter and penetrate the hair shaft, leaving a permanent, long-lasting colour result.

Our developer can also be used as a pre-softening treatment to achieve 100% colour coverage on even the most stubborn, colour-resistant greys.

Our developer is pre-measured in sachets at the correct ratio to activate a single tube of our permanent colour cream.

Pre-softening

Pre-softening is a salon technique which involves applying developer (and then removing it) before applying the colour mixture. Colour-resistant greys typically have a tougher, coarser, more tightly packed external cuticle layer, which is difficult for the colour pigments to penetrate. Pre-softening literally softens the tougher grey hair cuticles, raising the cuticle slightly so that the colour pigments can enter and be permanently deposited in the hair shaft.

Pre-softening Instructions:

  1. Use one sachet of developer only for pre-softening
  2. Open developer sachet into mixing bowl
  3. Apply developer directly to your stubborn greys using the tint brush. Use your hair dryer to apply a little heat for about a minute to activate the developer, and allow the developer to process for 15 minutes.
  4. Blot developer off with a damp towel (or rinse out and dry off hair).
  5. Apply colour mixture as usual, adding extra colour to the areas of regrowth, leaving the colour in for 45 minutes, before rinsing, shampooing and conditioning hair.

Please use the additional developer sachet only for pre-softening. Our developer sachets have been precisely measured to activate the colour at the correct ratio, and a full sachet of developer is required to correctly activate one colour tube.

Ingredients: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Limnanthes Alba Seed Oil, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA, Parfum.

(For Australian customers only) If you are an existing member and want to add this product to your next renewal order for free shipping, please Log In. Otherwise, we can ship immediately for a shipping fee of $7.50

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  • Francesca C

    I will save thousands of dollars. I got 6.1 light ash brown and so many compliments ....freedom from hours of my time sitting in hair salons and no hair breakage . What a brilliant idea THE SHADE !! As women we already pay more just for a hair cut but THE SHADE has made it all possible : bargain and shiny smooth frizz-free hair plus natural brass-free hair colour. I cannot thank you enough.

  • Olivia C

    This colour service is a game changer. Going from blonde to copper and I can now do my hair at home. Feels so good to save money and time and have control of the outcome. After a few disappointing visits to my hairdresser and parting with $350 for each appointment, I was really looking for a change. The quality of the colour itself and the unbelievable service and education you get speaking to the support team is really outstanding. I love how my hair looks and feels and I have The Shade to thank for this!

  • Jaz A

    I got the silk noil hair towel and tsubaki oil. Which transformed my hair, I have bleached curls which takes a lot of maintenance. These products helped make my hair routine so much easier. Left my hair extremely soft, shiny and bouncy.

  • Irene L

    I have enjoyed my shade colour. I am orry I can no longer purchase the shade colour, as my health has declined and I can't colour my hair. Please stop sending me the shade hair colour. Irene Lister

  • Nicole S

    Absolutely love this product. It doesn't smell bad, there is no irritation to my scalp and I love the colors I have tried so far. Best of all, the price is outstanding. Will continue to use The Shade.

  • Caroline L

    So impressed with the colour ! I received advice from one of your consultants and the match was perfect. Saved me hours in the salon and had no scalp irritation at all for the first time with any hair colour.

  • Jennette S

    I recently used The Shade to color my hair. As I am 70 yers old and I am grey I wondered how this more gentle product would go. WONDERFULLY, I love it. Previously I used the more natural, less chemical loaded, hair products as well but some did still sting a little. The Shade did not sting at all. And had absolutely no yucky odour. The coor takes well and the greys are covered nicely. I am nearly a week past the day I put the color in and my hair is silky and shiny. The idea of adding a pre-clor to help the greys take up the color shows a good understanding of the needs of us older generations who still want to keep our hair colored. Thank you to the tea at The Shade

  • Katherine O

    The Shade has been an amazing asset to my hair colouring routine. I have coloured my hair at home for many, many years (I can't afford or justify going to a hairdresser) using store bought hair colourant with their overpowering smells and horrible ingredients. The biggest challenge I had though was the fact that my toughest greys either didn't colour at all or faded all too quickly. Enter The Shade which has overcome both of these concerns. I also find I can go longer between colouring.

  • Fi M

    Finally an at home hair colour that looks like a professional has done it. I have always had trouble covering greys and the blonde colour always going orange. My scalp felt good and didn’t sting during colouring and it had no chemical smell. It was easy and I love the colour. I’m your new devotee!! Thanks and I love it.

  • Julie A

    I was happy with product, but disappointed that I was offered the bowl and vape brush as a gift And did not receive it, should not offer a free product

  • Lisa P

    Fantastic product, I’ve finally found a dye which completely covered my greys, everyone of them..

  • Tali B

    I am so grateful I found out about "The Shade" when I did. In conversation with my cousin one day. She said I have to try it out. So I did my research and also on her recommendation, tried it. I've now been a loyal customer for almost two years now. The colour is absolutely perfect everytime, its enough for my super long hair and I can touch up my greys anytime I want. I am now saving literally hundreds per year from not having to see the hair dresser, I will only go once in a blue moon for a cut. I highly highly recommend this product. My hair is so healthy, its easy to do at home, you get the at home die kit when you first purchase and its literally all you need. Just grab a glass of wine and its an 'at home pamper sesh!' Love Love Love The Shade!! best thing thats happened to hair

  • Shelley T

    Conveniently delivered to my door making refreshing my colour easy. Saving both time and money if I was going to a salon. There's no way I look 50.

  • Lisa H

    Absolutely love your product. I'm a nurse and quite busy working many different shifts. Love the idea of not spending 3 to 4 hrs in a hairdressers waiting. My time is valuable and don't have time for this. Love the product...l can get a saloon result without the time and expense of going to a hairdresser. So easy to use...l am very happy with the product.

  • Sofie S

    I haven't been able to colour my hair for over 3 years, as normal hair colour irritates my scalp. But the Shade colour doesn't irritate I'm so happy thank you

  • Julie R

    Easy to use, doesn't irritate my scalp

  • Corrine N

    Corrine, Cape York Products awesome, no harmful, toxic chemicals. Been with The shade for 2 years and have no complaints. 👍

  • Mikaela H

    Dye is quality, better colours than at-home colour kits sold in stores. The subscription service is convenient and works for my busy life. I really like the shampoo that comes as part of the kit. The accessories and extras in the kit (barrier oil and colour remover wipes) that they include help to make the outcome closer to salon quality job.

  • Jodie W

    Great product, excellent choice of colours & easy to use. Highly recommend

  • claudette B

    Exceptionally good product, does what it says. cannot go wrong with colourist advice and guidance.