Developer/Pre-Softening 75ml

Love the colour, was exactly what I was hoping to achieve, have had a lot of compliments about it 😊

I love love love this system and the product is awesome. I specifically was after a hair colour that was cruelty free and looked great; The Shade nailed it! The regular order system sealed the deal for me, no longer do I have to try to remember in advance of looking in the mirror and thinking I need to get my hair done - this is delivered to me on time, every time!

My home colour experience has been great! It is no trouble for me to do it myself and the colour turns out just how I would like it to be - Sienna Brown. I have used "The Shade" now for about 6 years and am thrilled with the results. My (49) daughter also uses the same colour and finds it easy to use. My photo is not my best as I was looking at a Birthday card I was given. I am (74) with wrinkles but my head of hair shows up well. Margaret

Colours are beautiful and my hair feels great. The Team are easy to contact with good advice provided. I'm able to change my colour and the frequency of my subscription easily. Been using for over a year now.

Perfect colour and application tools! Love it! My husband applied it and even though we made a mess, it was an easy process and the colour came off my skin with the barrier oil easily!

Oh my god so lovely it was done and no mess to clean up :) lovely colour too

I love this hair colour. It doesn't build up over time like other hair colours requiring you to re-set after a while as the shade of your hair gets darker and darker. This one gives me perfect colour every time and gives my hair bounce.

I am happy with the product. I am using it for more than a year - no reaction/allergy. I was colouring my hair myself during lockdowns but as the various lockdowns were lifted, my hairdresser does it for me. I have longish curly hair and it is much easier if she, with her experience, colours my hair. Easy product to use otherwise and I recommend it.

Came across The Shade during COVID lockdown in QLD 2020. So glad that I did, the colour match is exactly the colour I love. Great grey coverage and so gentle on my scalp. Definitely recommend anyone tries it

I love The Shade hair dyes! Very gentle, no stinging scalp. Hope you do a streaking kit with cap one day, would be great! I have to buy that from another company after I do my roots with your dark ash blonde.

Absolutely loving the coverage and ease of using the Shades products

I tried The Shade on the recommendation of a friend. It was easy to submit my query and photo and I received my colour consultation in no time. Communication regarding the delivery of my order was excellent and I received it promptly (given current postal delays). I was SO impressed with the product. It was so easy to use and I was beyond delighted with the result. The colour looks great and my hair feels amazing. I'm so pleased that I won't be going back to salon colouring in a hurry, even though we're now out of lockdown.

😁 Ladies..one of the best products I have ever used, Colour is superb, everything is in the Kit, easy to use, will be purchasing again, well done, great product, that actually works 👏👍

Great product and gives me a fabulous colour People don’t believe I put in myself

Shade was a great colour , easy to use and left my hair soft and shiny

I am very happy with how my hair colour turned out. Looks great and covered my greys and old colour perfectly. I was a bit disappointed that I sent a question in to the colourists and never got a reply, but I went ahead with colouring anyway and was happy with the result. Also, because I have very short hair, and because I read on The Shade's blog about using half a tube of colour and half a sachet of developer to cover greys, I did consider doing that but decided against it because I hadn't used the product before. When I squeezed out the colour, it was all pearlescent white except for the last two CM which were brown so now I'm not sure if it's actually advisable to use half a tube of colour, and half a sachet of developer, or if that would affect the result

I love my colour it was exactly what my hair dresser was doing and cost me a arm and a leg. Thank u so much the shade it is beautiful and easy to apply.

Excellent website, great kit and instructions and amazing results. Already recommended to a friend who has also purchased! Thank you life savers!!

This product is of the Highest quality the colour, the developer, the shampoo, and conditioner. The result I have achieved at home is the best I have ever had and better than the salon. The product is so easy to use. The colour selection is amazing backed up by excellent customer support who answered every question and offered excellent advice. I have been using it for over 2yrs and the colour I have is closest to my natural colour. It makes me feel like me again.

Better later than never! Just did my colour and I love it thank you the shade♥️