/Craig Ford

About Craig Ford

This author has not yet filled in any details.
So far Craig Ford has created 11 blog entries.
3 07, 2018

Prevent home colouring disasters with The Shade


Considering colouring your hair at home? Sounds great in theory, and we all love a convenient DIY solution, and really, exactly whose schedule can accomodate regular 3.5 hour salon appointments? With a sprinkle of knowledge and some simple preparation (don’t worry, we’ll take care of the details for you) you can be a home colouring queen, happily covering greys and processing that perfect shade [...]

Prevent home colouring disasters with The Shade2018-11-12T09:37:10+00:00
3 07, 2018

Colour Protection Shampoo and Conditioner


Protect, pamper and lock in luxurious, lasting colour with our nourishing Colour Protection Shampoo and Conditioner. Our Colour Protection Shampoo and Conditioner is specifically formulated to meet the needs of coloured hair.  They are blended with botanicals and advanced ingredients which seal and lock in colour pigments, leaving your hair with a soft, silky smooth, high shine finish. The Shade's Colour Protection Shampoo and [...]

Colour Protection Shampoo and Conditioner2018-11-01T14:27:34+00:00
3 07, 2018

Why choose The Shade for your home colouring?


The Shade's home colour system sends you Italian made PPD, paraben, phthalate and ammonia free colour together with the salon accessories you need for neat, precise, controlled colour application and salon results. Here's how The Shade can help you lift your home colouring to new heights of happy, healthy gorgeousness: • Avoid unnecessary exposure to chemicals such as PPD, parabens, phthalates and ammonia. Off-the-shelf [...]

Why choose The Shade for your home colouring?2018-08-15T16:54:41+00:00
3 07, 2018

Healthy hair is back!


We have reached peak hair processing and more of us are realising that a kinder, gentler relationship with our hair (amongst other things!) is healthier. Over-processed hair doesn’t look or feel good. We want hair that looks alive and which reflects a happy, healthy you and we want from our at home colour to give us beautiful, natural looking colours, as well as soft, [...]

Healthy hair is back!2018-11-06T16:13:21+00:00
21 06, 2018

Why are more women colouring their hair at home?


“Who’s got the time for this?” was on repeat loop in my head for about 3 hours of my last 3.5 hour salon appointment. I wasn’t alone. Far from it. 37% of women aged 35-49 have bought hair colouring products in the past 6 months, and more women on salaries of more than $100k are choosing to colour their [...]

Why are more women colouring their hair at home?2018-08-15T15:14:25+00:00
21 06, 2018

The Shade Launches With a Splash of Colour


It’s grey and overcast morning with a crisp wind in the air, but inside the doors of RAW Anthony Nader, the mood is warm and vibrant. Fresh flowers are scattered in minimal vases around the salon, and a beverage station serving fresh coffee, juice and bliss balls stands against the exposed brick wall. Hanging lamps cast a sunny glow over the room, and the [...]

The Shade Launches With a Splash of Colour2018-08-14T18:05:55+00:00
21 06, 2018

Section your hair like a pro


Hair sectioning is a simple, professional technique which helps you manage your colour application, helping you achieve even, full colour coverage and better colour results at home. Sectioning helps you organise your colour application, helping you keep track of the areas you have coloured, keeps your hair manageable throughout, which makes it easier for you to apply the colour exactly where you need it [...]

Section your hair like a pro2018-08-14T17:31:47+00:00
21 06, 2018

How to avoid the halo effect


Colour banding (otherwise referred to as the halo effect) is a term used by colourists to describe the band or halo which can be seen when you overlap colour onto previously coloured hair, leaving you with a darker colour stripes which wrap around your head, and a not so angelic halo effect. It usually occurs when you have stretched out your re-colouring applications and [...]

How to avoid the halo effect2018-08-15T11:11:57+00:00
21 06, 2018

Avoiding: Hot Roots


Colourists use the term hot roots to describe the effect where your hairs roots are visibly warmer, than the rest of your hair colour. Hot roots may appear lighter with an orange effect. It’s not a great look and is one that is best avoided. Why does this happen? Hot roots occur because the heat from your scalp causes [...]

Avoiding: Hot Roots2018-08-15T17:00:05+00:00
21 06, 2018

Salon accessories, application and results


Ok, so you have sectioned your hair and you have your hot cross bun in place.  You are now ready to apply your colour just like a colourist, using the salon accessories we shipped in your Free Trial. After mixing your colour and with your salon accessories at hand, you are ready to get this started and get closer to your beautiful, fresh new [...]

Salon accessories, application and results2018-08-15T16:58:20+00:00
21 06, 2018

Your Home Salon


The secret to professional home colouring results is…salon colour and accessories. A few tools, techniques and the right colour selection and you too can be a professional home colourist, achieving salon worthy results in the comfort of your own home salon. Salon appointments take days (ok, hours, but it feels like forever), which can be tricky to schedule in [...]

Your Home Salon2018-08-15T16:31:33+00:00