If your hair has been resistant to hair colouring in the past, we recommend applying the colour mixture first to the grey, resistant hairs at your front hairline and at the natural part in your hair. Grey hair is coarser, and it may need more time to absorb the colour to be effective. Follow the instructions for either root touch-up or full length application. When you begin applying colour, make sure you saturate the roots and hairline with colour, using the tint brush to push the colour right into the roots to help colour absorption, then colour the remaining hair and then apply more colour to the roots. Leave colour on for an additional 10 minutes for stubborn grey hair coverage.

If you leave the colour on for too long, this may result in a hair colour that is darker than anticipated. If you rinse out the colour before the instructed time, you may not achieve your desired hair colour and greys may not be completely covered.

You should begin timing once you have completed the full application as described in the instructions

Examine your hair in a place with natural light. Look at the midsection of the hair, not the roots or ends. Identify your colour family – Blonde, Brunette, Black or Red. Look at the images that we have provided in the Colour Consultation and select the level that most closely resembles your colour.

Your current hair colour will influence your colour result. Aim to lighten or darken your hair no more than 2 colour levels away from your current colour. If you are looking to significantly change your hair colour by more than 2 levels, we recommend you seek professional assistance.

If you already colour your hair at home and are happy with the colour, our Colour Match tool can help you find the shade that is the best match with your current at-home hair colour brand and shade. Simply select the brand and colour name/number and we will show you our closest matching colour.

You need to wait 2 weeks after having a keratin treatment before colouring your hair, because the keratin forms a thin layer on your hair which affects the absorption of the colour in the hair, which can impact on your colour result. If you want to colour your hair and have a keratin treatment, it is better to colour your hair first and then have the keratin treatment.

You need to wait 2 weeks after having a keratin treatment before colouring your hair, because the keratin forms a thin layer on your hair which affects the absorption of the colour in the hair, which can impact on your colour result. If you want to colour your hair and have a keratin treatment, it is better to colour your hair first and then have the keratin treatment.

Straightening your hair can affect the porosity of the hair, which can result in the hair absorbing colour faster than usual. We suggest waiting 2 weeks after having a professional treatment before colouring your hair.

The Shade permanent colour is formulated to give an all over colour result. If you want to cover your highlights, choose a darker shade than your current highlighted hair.

Yes, you can use our hair colour over henna, but only if you are colouring your hair a darker shade. It is difficult to remove or lighten henna treated hair, but it can be covered by colouring your hair a darker shade. You may find that your colour fades faster if you are colouring henna treated hair. That’s because henna forms a barrier over your hair which prevents permanent hair colour from being completely and properly absorbed by the hair.

The Shade hair colour contains enough colour for hair or average length and thickness. If your hair is extra long or thick, one tube of our regular colour might not be enough. You will be offered an option to buy additional colour and developer for $10 with your colour order at the checkout. The best subscription options for those with extra long or thick hair are; The Shade Extra Colour subscription, which for an additional $10 provides another tube of colour and developer.

Hair colour products can cause severe allergic reactions. While we have eliminated some of the common reactive ingredients which may cause allergic reactions, you may have a sensitivity or allergic reaction to other ingredients in our colour product. Please review all of our Safety Instructions before using our products.

To perform a Strand test, please following the instructions for preparing and mixing the colour and apply it to a strand of hair and allow it to process for 35 minutes (or 45 if you have stubborn greys). Rinse and shampoo the hair to get an accurate look at the colour result

A strand test lets you test the colour on your hair, so that you can see the colour result. The colour result may vary slightly from our images of the colour due to your baseline colourings, so you may want to test the colour result on your hair before you colour all your hair.

It only takes about a minute to perform the skin allergy test. The allergy test should be done 48 hours before you colour your hair because it can take 48 hours for a reaction to develop. Simply get a little bit of the colour cream and apply a thin layer about 1cm x 1cm on the inside of your elbow. Leave the product uncovered on the skin for 45 minutes and then wash the colour off carefully with lukewarm water. If any reaction occurs during the processing time or during the following 48 hours, you should rinse immediately and not use this product. Always consult your doctor if you have questions or concerns. If you’ve had a sensitivity to hair colour in the past, you may be more likely to have a reaction. The test represents an important precaution. However, be aware that even if an allergy alert test has been carried out you may still experience an allergic reaction when you colour your hair. The allergy test is not a guarantee of avoiding future allergic reactions. Please consult a doctor if you have any concerns.

You should perform a skin patch or allergy test every time before you colour your hair to ensure that you can apply the colour safely. Permanent hair colouring is a chemical process, and whilst we have eliminated several reactive chemicals, you may react to other ingredients in our product. You can develop ingredient sensitivities at any point in your life, even if you’ve previously coloured your hair without any reactions. It is very important to do a patch test before colouring your hair to make sure that you are not sensitive (allergic) to any of the ingredients in your hair colour. Please see our instructions for details on how to perform the allergy test. The test represents an important precaution. However, be aware that even if an allergy alert test has been carried out you may still experience an allergic reaction when you colour your hair. The allergy test is not a guarantee of avoiding future allergic reactions. Please consult a doctor if you have any concerns.

Yes. Our products are free from gluten and are suitable for people with gluten contact allergies.

Before you open the colour tube or developer sachet, put the stain proof mat on your bench to protect it from any colour stains. It is best to wear a front opening robe or shirt under the cape so that it’s easy to take off without touching your hair before your rinse the colour out in the shower. Put on your stain proof cape, to protect your clothes from colour stains. Use the mixing bowl and brush to mix your colour and developer together. Open the colour tube, squeeze all the contents into the bowl and mix it together with the entire contents in the developer sachet. Place the empty tube and sachet packets on your stain proof bench mat to protect your bench top. Use the handle of the brush to section your hair in the ‘hot-cross bun’; along your natural part line from front to back and then from ear to ear into 4 sections, and clip in section in place with the clips provided. Apply the colour to each section as needed (either following the roots only or full length application instructions) and clip each section after colouring. Place the used brush and the clips on the mat after use. Rinse the brush, bowl and clips with water after use, dry them and store them in the bag provided. They are all reusable items which can be stored and reused each time you colour at home. The cape and mat are machine washable, but do not need to be frequent washing.

You should always do an allergy patch test before colouring your hair. Please review and follow our Safety Instructions before you begin colouring your hair. We send you with everything you need to achieve salon results at home in your Free Trial, which includes your individually selected Colour Kit and Salon in a Bag. We send you a Salon in a Bag (in the free trial or individual purchase) which includes; a stain-proof bench mat and cape (both machine washable), tint bowl, brush and 4 sectioning clips, and a drawstring bag to store your reuseable tinting tools until the next time you colour your hair. Your Colour Kit which includes; salon grade colour and developer (Italian made, PPD, ammonia, paraben and phthalate free), Colour Protection Shampoo and Conditioner, barrier oil, colour remover wipes, gloves and instructions for mixing and application. We suggest putting an old towel on the floor to protect it from colour staining and wearing a front opening robe or shirt which is easy to wear and remove before rinsing the colour out.

Our Colour Protection Conditioner has been formulated to provide a deep level of protection and nourishment specifically for coloured hair. Each Colour Kit includes our Colour Protection shampoo and Colour Protection conditioner which work together to balance pH levels and deeply nourish, seal and protect coloured hair. Leave the conditioner on for at least 5 minutes for best results. Additional Colour Protection conditioner can be purchased for use as a weekly treatment to intensively condition coloured hair.

Please read through the Safety and Application instructions that come in your colour kit and watch our ‘How To’ videos before you start colouring your hair.

The Colour Consultation is a simple set of questions on our website which help us understand your hair, its colour, your colour undertones and hair goals. Much like a hairdresser in a salon who advises the best colours for you, we use this information to recommend the perfect colour which meets your hair goals and compliments your colour tones, for a natural, beautiful result. Complete our Colour Consultation to help you find your perfect shade.

You should always do an allergy patch test before using our product and then wait at least 24- 48 hours after washing your hair before colouring. Skip the shampoo for at least one day, or even two days before colouring because its preferable to have some of your the natural oils on the scalp during the colouring process.
Make sure you do not have any styling or hair treatment products in your hair before colouring as they can coat the hair and block the colour.