Permanent Natural Hair Colour
The Shade home delivers multi-tonal, salon quality permanent hair colour when you need it.
We have designed our permanent at home hair colour with the ingredients that nurture your hair and avoided ingredients that don’t.
Our mission is to bring you the best at home hair colour. Our permanent colour is made by colour experts with decades of experience in Italy, together with the salon accessories (reuseable, yours to keep and shipped in our Free Trial) you need for true salon application and colour results at home.
Our permanent colour cream, barrier oil, developer and Colour Protection Shampoo and Colour Protection Conditioner, which are included in every Colour Kit, are all made in Italy. The EU has the strictest ingredient regulations in the world and Italy has a rich tradition of research, development and crafting hair colour which unites art and science.
Our colour system is thoughtfully designed to bring the salon home. We deliver colour on your schedule to save you time and money while giving you the rich, natural hair colours you love.
Our professional hair colour gives you 100% grey coverage, in a gentle no-itch formula which suits sensitive skin.
We use ingredients that you can be comfortable with. Our permanent hair colour is
Full of: Argan oil, Aloe vera and Ginseng botanical extracts
Free from: ammonia, PPD, parabens and phthalates
We have worked with Italian colour technicians to bring you an at home colour formula which is salon grade but which does not include some chemical ingredients which have been demonstrated to have unwanted health effects.
Some of the ingredients that we have eliminated can trigger allergic reactions or cause itchiness on the scalp. We eliminated other ingredients because new research has given us a better understanding of their unwanted and ongoing health effects.
We selected and blended key botanical ingredients in our colour formulas. Argan oil, Aloe Vera and Ginseng are powerhouse botanicals with properties which have been highly regarded for their giving strength, shine, silky soft conditioning and even supporting hair regrowth in different cultures for hundreds of years. These botanical extracts deeply nourish and benefit the hair and scalp, and which leave your coloured hair in better condition than it was before you coloured it.
It is suitable for all hair types, and will leave your hair feeling healthy, conditioned and shiny.
We have a range of 27 natural hair colours, and our online Colour Consultation will match your undertones and hair goals to recommend a shade which you like and which suits and brightens your complexion.
If you have stubborn greys which have resisted colour before – we can help. Follow our colourist tips to banish grey from even the most colour resistant new growth.
We are proud to bring you a product which we enjoy using.
The Shade – salon grade, Italian made permanent hair colour, arriving in your letterbox when you need it.
Stay on top of your colour. Enjoy beautiful colour and healthy hair with ingredients you can feel good about.
No appointment necessary.