"THE BEST HAIR COLOUR I HAVE EVER USED!"

- MICHELLE B.

See why women LOVE our 30 shades of gorgeous hair colour.

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1000+ ★★★★★ reviews and counting

Get the Colour you need

Each Colour Kit delivered to your door includes:

- Colour Tube

- Developer

- Barrier Oil

- Colour Protection Shampoo

- Colour Protection Conditioner

- Hair Colour Remover Wipe

- Gloves

Every box is a premium salon experience
delivered to your door!

WHY THE SHADE?

The Shade delivers hair colour you’ll love, made with ingredients you can feel good about
Our permanent colour is salon grade and is free from Ammonia, PPD, Parabens and Phthalates, and formulated with Argan oil, Aloe Vera and Ginseng root extract to nourish and strengthen your hair while delivering radiant, multi-dimensional colour with every use.

The Shade delivers hair colour you’ll love, made with ingredients you can feel good about.
Our permanent hair colour is salon grade and is free from Ammonia, PPD, Parabens and Phthalates, and formulated with Argan oil, Aloe Vera and Ginseng Root Extract to nourish and strengthen your hair while delivering radiant, multi-dimensional colour with every use.

WHY THE SHADE?

AS FEATURED IN

#HAIRGOALS ACCOMPLISHED

With the Salon Set to make it happen

All items in the Salon Set are reusable:

- Tint Brush

- Tint Bowl

- Colour-Proof Cape

- Colour-Proof Bench Mat

- 4 x Sectioning Clips

- Storage Bag.

WOMEN HAVE NOTHING BUT LOVE FOR THE SHADE

“The Shade is the best DIY hair colour product I ever used. My hair is fine with some grey hair showing up. Their hair colour lasts and you’ll be amazed how simple the instructions are. Bonus, their shampoo and conditioner are great products too”. 

Marie S.

“After colouring my hair at home for over twenty years, this is by far the best colour I have come across. Covered my greys exceptionally well, left my hair feeling very healthy & absolutely loved the blonde colour”. 

Justine D.

“Great product. Excellent coverage and gentle on the hair and scalp!”

Shalini S.

“I waited with anticipation for my new toxins free colour. Once I received it I couldn’t wait to try it out and the results are amazing! My hair is shiny, the colour is perfect and vibrant, just as I wanted it to be! The entire process was easy from the colour consultation which was very helpful and highly professional to having the perfect desired results! I am very happy I found this product and will never go back! Thank you! You’ve got yourself a customer for life!”

Mirta P.

"THE BEST HAIR COLOUR I HAVE EVER USED!"

- MICHELLE B.

With the Salon Set to make it happen

All items in the Salon Set are reusable:

- Tint Brush

- Tint Bowl

- Colour-Proof Cape

- Colour-Proof Bench Mat

- 4 x Sectioning Clips

- Storage Bag.