"THE BEST HAIR COLOUR I HAVE EVER USED!"

- MICHELLE B.

See why women LOVE our 30
shades of gorgeous hair colour.
1000+ ★★★★★ reviews and counting

"THE BEST HAIR COLOUR I
HAVE EVER USED!"

- MICHELLE B.

See why women LOVE our 30
shades of gorgeous hair colour.
1000+ ★★★★★ reviews and counting

BLACK

DARK
BROWN
CHOCOLATE
BLONDE
GOLDEN
BROWN
DARK
BLONDE

GOLDEN
BLONDE

LIGHTEST ASH
BLONDE

LIGHTEST BEIGE
BLONDE

BLACK

DARK
BROWN
CHOCOLATE
BLONDE
GOLDEN
BROWN
DARK
BLONDE

GOLDEN
BLONDE

LIGHTEST ASH
BLONDE

LIGHTEST BEIGE
BLONDE

AS FEATURED IN

#HAIRGOALS ACCOMPLISHED

Every box is a premium salon experience delivered to your door!
Get the Colour you need
Each Colour Kit delivered to your door includes:
– Colour Tube
– Developer
– Barrier Oil
– Colour Protection Shampoo
– Colour Protection Conditioner
– Hair Colour Remover Wipe
– Gloves
accessories
With the Salon Set to make it happen
All items in the Salon Set are reusable:
– Tint Brush
– Tint Bowl
– Colour-Proof Cape
– Colour-Proof Bench Mat
– 4 x Sectioning Clips
– Storage Bag.
accessories

WHY THE SHADE?

The Shade delivers hair colour you’ll love, made with ingredients you can feel good about.
Our permanent hair colour is salon grade and is free from Ammonia, PPD, Parabens and Phthalates, and formulated with Argan oil, Aloe Vera and Ginseng Root Extract to nourish and strengthen your hair while delivering radiant, multi-dimensional colour with every use.

WOMEN HAVE NOTHING BUT
LOVE FOR THE SHADE
“The Shade is the best DIY hair colour product I ever used. My hair is fine with some grey hair showing up. Their hair colour lasts and you’ll be amazed how simple the instructions are. Bonus, their shampoo and conditioner are great products too”.

Marie S.

“After colouring my hair at home for over twenty years, this is by far the best colour I have come across. Covered my greys exceptionally well, left my hair feeling very healthy & absolutely loved the blonde colour”. 

Justine D.

“Great product. Excellent coverage and gentle on the hair and scalp!”

Shalini S.

“I waited with anticipation for my new toxins free colour. Once I received it I couldn’t wait to try it out and the results are amazing! My hair is shiny, the colour is perfect and vibrant, just as I wanted it to be! The entire process was easy from the colour consultation which was very helpful and highly professional to having the perfect desired results! I am very happy I found this product and will never go back! Thank you! You’ve got yourself a customer for life!”

Mirta P.

Salon grade, ltalian made multi-dimensional color

Money-saving

Free form ammonia, PPD, parabens and phthalates

Time-saving

with Argan oil, Aloe vera and Ginseng extract