Aussies are spending $3.5 billion a year on professional hair colouring!
Roy Morgan reports that the biggest growth in home colouring is amongst affluent women 35+ earning over $100K per annum, and that the largest demographic of home colourists is women aged 35-49.
These are women who can generally afford salon appointments. However, they are also busy women who are likely to have work, family or caring commitments. It is reasonable to assume that while they can afford the cost of the salon, they can’t afford the time to go to the salon.
In completely non-surprising news, a Moneysaver HQ investigation has found that hair maintenance for women typically costs between $160-$250 every 6-8 weeks, compared to the average outlay of $30-$80 for men in the same time span.
Those are average costs. Capital city dwellers in particular may have experienced bill shock at the salon, where prices can range over $400 for a cut and colour, and rapidly head north from there.
Annual salon costs vs The Shade:
In capital cities, salon hair colour appointments can run between $200-600 dollars.
An appointment every 6 weeks at $200 = $1720 per year.
In addition, there’s possible salon bill shock, where the total bill can be higher than expected.
Not to mention the sheer inconvenience of making time for these salon appointments. Appointments which are 2-4 hours long can be very difficult to work into the schedule of anyone with a job or care commitments.
Kim saves over $3,000 per year with The Shade!
Kim has been a member of The Shade since 2020. Before Kim found The Shade, she was spending $300 every 4 weeks at the salon to colour her hair. Now she spends $36.95 every 4 weeks.
Here is a breakdown of her savings (over the last 2 years):
24 salon visits = $7,200
24 The Shade Colour Kits = $886.80
Total saving: $6,313.20
In addition to this massive cost saving, the time saving has been enormous:
24 salons visits x 3.5 hours = 84 hours
24 The Shade treatments x 1 hour at home = 24 hours
Total time saving: 60 hours
So not only does Kim save $3,156.60 per year, she also saves 30 hours per year!
The Shade has been a game changer for me. I wanted to save money on going to the salon, but having good hair was important to me. The Shade gives me such a beautiful colour, at home, at a great price. So many people comment on my shiny, heathy hair!K. Lamont
The best hair colour I have ever used! The colour itself is long lasting and doesn’t dry out my hair. The shampoo and conditioner are absolutely heavenly. I love receiving my Shade and I love the feel of freshly coloured hair with the highest quality product. Great value for money. Thank you so much!M. Bacash
Started to get bad, grey regrowth so decided to try The Shade and wow, amazing results! My hair is so soft and shiny and the greys are completely gone. I normally spend a lot of money at the salon and I have to say this colour has turned out even better!F. Gribbon
Fabulous! I was really nervous about dying my own hair but after just having baby number 2 I couldn’t bring myself to pay the salon prices. My hair looks great and instructions are very easy to follow. Will be a definite repeat use and the money I save can go towards doing something fun with the family.R. Goff
I was really hesitant to try as I usually go to a professional salon to dye my hair but I was desperate for a healthier and cheaper solution as I felt like I’m spending too much time and money at the salon just to get all those chemicals in hair! I was pleasantly surprised with the results!! The colour fits me perfectly and was super easy to apply, saved me tons of time and so much money and my hair looks and feels better than ever!! Highly recommend!L. Linden
Everything you need in one little eco friendly box. First purchase adds a mixing bowl and comb to assist with mixing and then applying this super safe and very effective colour to ones hair. Deliveries always on time and notifications of delivery are welcomed beforehand as a reminder. Very happy with this product.I. Attwood
The whole experience was great. As a first time buyer, they provided me with everything I needed . It was so professional and I was extremely impressed with the amount of thought put into the whole package, not to mention the colour itself was a perfect match for my hair and hasn’t faded.M. Wardy
I just wanted to message you and let you know how much I loved using your hair dye for the first time …. I have received so many compliments and it looks better than the $300 salon job… not to mention all the free time at home I’m going to have now I won’t have to spend hours in the salon… ! I used the Copper Golden Blonde shade and it came out amazing !!C. Twilley
Amazing product, so convenient & easy to use. Not to mention the money & time I am saving.V. Schulze
This is the first time that I have bought this product and I am loving it. I love that I don’t need to leave my home and spend tons of money at a salon.A. Cooper
Beautiful colour, saves me thinking, shopping, going to the salon and best of all lots of time, Appreciate the high quality product and colourist support service too!S. Ford
It’s been almost a year since I last had my hair coloured. Between a young family and work, I don’t have the time or patience to spend several hours in a salon over the weekend which means regrowth and the dreaded greys were getting out of hand. I was contemplating supermarket dyes when i stumbled across The Shade online. I was so pleasantly surprised when it arrived, the all-in-one kit had everything i needed and was so easy to apply between loads of washing #mumlife. 3 weeks later I’m still so happy with my colour, it’s vibrant, shiny and I’ve received so many compliments! With the amazing results and convenience of having it delivered to my door, I see no reason to return to a salon for my colour. Thanks so much!V. Langley
I have been spending $290 AUD plus on colouring at salons, and given my greys are getting more pronounced, was doing every month! I thought I’d try the Shade for the months where I couldn’t get into the salon, but now use the Shade exclusively! It lasts as long, the colour and shine are great, and have received more compliments on my the Shade colours than any other time. Bargain for the quality!K Jackson
Tried Shade for the first time last week. I love the results! The colour, medium blonde, was perfect for me. The whole process was so easy. Everything you need provided. I love that it is all natural with no nasty chemicals. Application is so easy too. My hair feels so soft and looks so healthy. My greys are gone and my colour gorgeous. Thrilled that it’s delivered to my door. Definitely my go to colour product into the future. Thanks to The Shade.M. Patten