Why are more women colouring their hair at home?

//Why are more women colouring their hair at home?

Why are more women colouring their hair at home?

“Who’s got the time for this?” was on repeat loop in my head for about 3 hours of my last 3.5 hour salon appointment. I wasn’t alone. Far from it.

37% of women aged 35-49 have bought hair colouring products in the past 6 months, and more women on salaries of more than $100k are choosing to colour their hair at home than they were in 2010.

The average age that women start getting their first visible greys is 35, a time when at least some of us have only just started feeling like proper grown-ups. Those visible greys on your head can be an unwanted find which don’t quite represent how we’re feeling inside our heads.

The mid-thirties is often a time when career, family and home demands peak, and making time for hours long appointments which need repeating every 4-6 weeks, can become stressful.

Busy women on high incomes who feel pressure to always look their best may be opting to colour their hair at home rather than sacrifice 2-4 hours at a salon. High earning women are not bypassing the salon completely. 62% of women on incomes over $100K paid for hairdressing services in the last 4 weeks, compared to 37% of women in lower income brackets who visited a hairdresser within the last 4 weeks.

Busy professional women might be saving time (and money) by colouring their hair at home, but they know that great hair needs a professional cut to look its best.

The Shade delivers salon grade colour, and the tools for professional colouring, so you can achieve gorgeous colour results, just like a salon, at home.

Try our Free Trial and we will ship you a Colour Kit with your perfect shade and all the colouring products you need including:

  • Your individually selected colour (colour selection through our Colour Consultation)
  • Developer
  • Barrier oil
  • Colour remover wipe
  • Colour Protection Shampoo
  • Colour Protection Conditoner
  • Gloves
  • Instructions

Together with your home Salon in a Bag which includes:

  • Colour-proof colouring cape
  • Colour-proof bench mat
  • Tint brush
  • Tint bowl
  • 4 x sectioning clips
  • Storage bag

Experience the home salon experience and true salon colour results at home with our Free Trial.

2018-08-15T15:14:25+00:00

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