Why are more women colouring their hair at home?

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Why are more women colouring their hair at home?

“Who’s got the time for this?” was on repeat loop in my head for about 3 hours of my last 3.5 hour salon appointment. I wasn’t alone. Far from it.

37% of women aged 35-49 have bought hair colouring products in the past 6 months, and more women on salaries of more than $100k are choosing to colour their hair at home than they were in 2010.

The average age that women start getting their first visible greys is 35, a time when at least some of us have only just started feeling like proper grown-ups. Those visible greys on your head can be an unwanted find which don’t quite represent how we’re feeling inside our heads.

The mid-thirties is often a time when career, family and home demands peak, and making time for hours long appointments which need repeating every 4-6 weeks, can become stressful.

Busy women on high incomes who feel pressure to always look their best may be opting to colour their hair at home rather than sacrifice 2-4 hours at a salon. High earning women are not bypassing the salon completely. 62% of women on incomes over $100K paid for hairdressing services in the last 4 weeks, compared to 37% of women in lower income brackets who visited a hairdresser within the last 4 weeks.

Busy professional women might be saving time (and money) by colouring their hair at home, but they know that great hair needs a professional cut to look its best.

The Shade delivers salon grade colour, and the tools for professional colouring, so you can achieve gorgeous colour results, just like a salon, at home.

Try our Free Trial and we will ship you a Colour Kit with your perfect shade and all the colouring products you need including:

  • Your individually selected colour (colour selection through our Colour Consultation)
  • Developer
  • Barrier oil
  • Colour remover wipe
  • Colour Protection Shampoo
  • Colour Protection Conditoner
  • Gloves
  • Instructions

Together with your home Salon in a Bag which includes:

  • Colour-proof colouring cape
  • Colour-proof bench mat
  • Tint brush
  • Tint bowl
  • 4 x sectioning clips
  • Storage bag

Experience the home salon experience and true salon colour results at home with our Free Trial.


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