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What are Ash Tones?

Ash tones are cool-based tones which counter-balance unwanted warmth, leaving a sleek, tonally balanced finish.

Ash is a tone which adds a cool ash finish to your colour. Ash blends always have a cool tone, with predominantly blue or sometimes slightly green pigments that are blended with the colour. The overall colour effect is slightly matte, with a sleek silvery or smoky finish. They are not ‘vibrant’ or ‘bold’ – instead they have a subtle, soft, cool, silky finish.

We offer 13 cool toned colours, ranging from darkest brown to lightest blonde.

What Do Ash Tones Do?

Ash tones are great not only for what they do – think a sexy, modern, matte, smoky finish, but they really knock it out of the park in terms of what they don’t do.

Ash colours have underlying blue/green pigments which counter-act and neutralize the warm yellow or orange colour tones which can often be seen when you lighten your hair.

Some people’s hair naturally throws a lot of warm tones. They may see warmth in their colour even when colouring at their natural colour level, without lightening.

Warm brassy pigments are always revealed during lightening due to the natural contributing pigment.

Brassy colour pigments have the largest molecule size of all the colour pigments, and are the last to be lifted out of the hair during any lightening process. This is why brassiness is typically visible whenever you lighten your colour.

Ash will balance and mute unwanted warmth. Ash tones banish warm reflect while doubling down on delivering a shiny, glossy finish.

Lightening using a cool based colour will give you a neutral result, as there will be natural warmth from lightening, which is then neutralised by the cool tones, leaving a neutral, tonally balanced result.

Sounds good, but will it work for me?

Switching up your hair tone is a great way to update your look without changing your colour level.

Cool ash tones can work with almost all complexions, including cool, pale complexions but also olive complexions. 

Ash blondes work beautifully with pale, wintery skin, and they can also complement olive complexions as the contrast between the warmer skin tones and cooler hair tones can energise and flatter the complexion.

These are the only products I use when dying my hair! I have beached my hair for years and these colours are by best the far I have ever used.


I have been using the Shade haircolour for the past three applications, and I am so thrilled with the product and the results it delivers. Beautiful colours to select from and the finish and result is very natural. I have recently opted to do a half colour between two shades Beige Blonde and Dark Ash Blonde, because I wanted a bit more depth in my colour, this was a suggestion from Camilla and I couldn’t be more satisfied. I can definitely recommend The Shade Haircolour.

Y. Mackay

I was so pleased the result of my hair colour Dark Ash Blonde, it covered my greys too. I love the kit with the bag so handy, and no ammonia smell! The shampoo and conditioner makes my hair so soft. So glad I found Shade and definitely will recommend.

A. Dawkins

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