Cruelty Free Colour

//Cruelty Free Colour

Cruelty Free Colour

All of The Shade’s colour products and our shampoo and conditioners are made in Italy.

In accordance with European law, our products are never tested on animals.

In the EU there is a total ban on animal testing for cosmetic products and its raw materials, which the Cosmetics Regulation 1223/2009 reflects in its provisions.

This ban affects two aspects of cosmetic products:

–          Testing Ban: any animal testing in cosmetic products or cosmetic raw materials cannot be conducted in the EU as of 11thSeptember 2014 – following the ban on testing ingredients and their combinations in force since 11th March 2009

–          Marketing Ban: cosmetics tested in animals, or whose ingredients have been tested on animals, cannot be placed in the EU market as of 11th March 2013 – following a previous almost total ban in force since 11th March 2009


This comprehensive ban has been in place for over five years now and we are pleased to see that the European Parliament is now discussing a resolution for a global ban on animal testing in cosmetics.

At The Shade we completely support a global ban on animal testing and we are grateful for the work of the EU Parliament and Cosmetics Europe for their work and achievements in banning animal testing in cosmetics.





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