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The Shade is opposed to animal testing and supports a global ban on animal testing in cosmetics.

All of The Shade’s colour products and our shampoo and conditioner products are made in Italy.

In accordance with European law, our products are never tested on animals.

There is a total ban on animal testing for cosmetic products and their raw materials in Europe, due to the provision of the Cosmetics Regulation 1223/2009.

This ban affects cosmetic products and the use of animal testing in the research and development process:

  • Testing Ban: any animal testing in cosmetic products or cosmetic raw materials cannot be conducted in the EU, as a result of the ban on testing ingredients in force since 11th March 2009.

The European Parliament is now discussing a resolution for a global ban on animal testing in cosmetics.

We support their efforts and hope they can successfully achieve a global ban on animal testing in the cosmetics industry.

I love love love this system and the product is awesome. I specifically was after a hair colour that was cruelty free and looked great; The Shade nailed it! The regular order system sealed the deal for me, no longer do I have to try to remember in advance of looking in the mirror and thinking I need to get my hair done – this is delivered to me on time, every time!

C. Armishaw

I have issues with my immune system and have suffered from allergies for 12 years…tried ‘natural’ hair dyes, but always had severe reaction. To my delight and surprise, I have no problems using this product! And the colour is natural and beautiful. Easy to use, pleasant smell PPD and cruelty free….so dangerous chemical fee and no animals suffering. I will be sticking with The Shade and only wish I have found It years ago.

A. Lisson

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