Argan Oil is renowned for its super-charged ability to hydrate and restore condition and shine to the hair.

Pressed from the nut of the Argan tree, endemic to Morocco, Argan Oil is rich in

• Vitamin A
• Vitamin E
• Antioxidants
• Omega-6 fatty acids
• Linoleic acid

Argan Oil has been used for centuries to relieve rashes and to moisturise and soften the skin.

The Shade’s colours are blended with Argan Oil, Aloe Vera and Ginseng Root – a blend which is developed to soothe the scalp, and support hair condition and growth.

We love it in our colour because it brilliantly soothes and moisturises the scalp during colouring.

Many of us have experienced scalp irritation and itchiness after colouring with conventional colour.

Our colour formula has eliminated Ammonia and PPD, as well as Parabens, SLS and Phthalates. By eliminating these irritants, and adding botanicals such as Argan Oil and Aloe Vera, your colouring experience is comfortable, free from irritations, and suitable for those with sensitive skin.

Only one colour done so far but I absolutely love it, no harsh chemical smells or feel to my scalp, and the colour is beautiful. Highly recommend, I used Beige Blonde.

Liz W.

Absolutely love this product. It doesn’t smell bad, there is no irritation to my scalp and I love the colors I have tried so far. Best of all, the price is outstanding. Will continue to use The Shade.

Nicole S.

So impressed with the colour ! I received advice from one of your consultants and the match was perfect. Saved me hours in the salon and had no scalp irritation at all for the first time with any hair colour.

Caroline L.

I haven’t been able to colour my hair for over 3 years, as normal hair colour irritates my scalp. But the Shade colour doesn’t irritate I’m so happy thank you

Sofie S.

Amazing product. Easy to use, no irritation to my scalp and no awful smell. My hair was so soft after colouring. Colour choice was easy with the shade selector.

Annette F.

This Company has been great, everything that say is true. Its the first time that i can colour with no excessive itching to the scalp and i didn’t have to rely on anti histamines. The colour is style shiny and strong. Im very happy with the results.

Nicole S.