Anatomy of Great Colour

We don’t just want gorgeous, multi-dimensional great colour, we want healthy hair too!

A beautiful colour in over-processed hair will never look its best. Condition is critical to a beautiful colour outcome.

We now have a better understanding of many of the ingredients than we used to have.

A healthier ingredient profile excludes ammonia (used in industrial cleaning products), PPD (recently flagged as a key ingredient to avoid in hair colour products by breast cancer researchers in the UK), and parabens and phthalates which have been linked to problematic impacts on hormones.

These days we are looking for colour which is beautiful and brilliant.

Great colour needs to give us fabulous, confidence-boosting colour, and cover every one of those stubborn greys, and it needs to give us naturally healthy-looking condition too.

Out with the old harsh chemicals

Colouring is something you might do regularly, and if you are covering greys then you probably colour frequently. Every time you colour you are exposing your hair and the skin on your scalp to the ingredients in the colour formula. Many hair colour brands contain some harsh chemical ingredients such as ammonia, PPD, parabens and phthalates. Today we have a better understanding of these ingredients and their unwanted health effects, which include allergic reactions and adverse effects on our endocrine system (hormones). These chemical ingredients are out-dated and unnecessary. There are better performing ingredients available today which are gentle and stable, and which deliver salon quality colour – so look for them and colour with confidence.

In with the new powerhouse botanicals

While you’re processing your colour, why not boost the condition of your hair with an intensive botanical treatment? Our permanent colours are full of Argan oil, Aloe Vera and Ginseng root extract and as a result they deeply moisturise, soothe, nourish your hair and support hair growth. These botanicals leave long-lasting benefits which help support your hairs condition and health.

Healthier, Better Professional Colour

Italian colour technicians have deepest expertise and most advanced R & D in the industry. The EU has the strictest beauty manufacturing and ingredient regulatory standards, ensuring high quality ingredients and products.

Better ingredients make a positive difference to the health and condition of your hair and health.

The Shade is the best DIY hair colour product I ever used. My hair is fine with some grey hair showing up. Their hair colour last and you be amazed how simple the instructions are. Bonus, their shampoo and conditioner are great products too.

M. Sparks

I started using The Shade 4 years ago after a bad experience with a self-coloring kit from the supermarket. My hair was damaged and I was afraid to use a dye again. After trying this wonderful product, my hair was soft and shiny but also didn’t shed at all. the greys were gone and the tint itself was so natural-looking, it didn’t even look as if I’m dying my hair. Top this all with brilliant customer service, this company just knows how to make winner products that make customers happy.

M. Opatovsky

Great product and perfect colour too. No eye watering chemicals and a really pleasant fragrance. Left my hair soft and shiny. Really thrilled with my order.

M. Housden

This is a great product. Not only is it super easy to mix up and apply it seems to be no drip. The barrier oil means NO colour on my skin. Even my hairdresser doesn’t manage that. And my hair feels and looks so healthy soft and shiny. So many compliments. And all without the need for an appointment. I’m a convert. And so are the friends I’ve recommended it to.

T. Meares

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