Shades of red can be deep and rich, or soft and understated, but they can come out wash out quickly. While the picky pigments in reds require a little extra upkeep, these top tips from our color pros will keep reds happy and vibrant between applications.
1 INGREDIENTS MATTER
We have a better understanding of ingredients now than we did twenty years ago. There’s also been a lot of R & D in the colour sector resulting in new generation ingredients which can deliver permanent, salon grade colour without unnecessary harsh chemicals.
Key ingredients to avoid are ammonia and PPD. Ammonia can irritate your eyes and nose with its harsh smell and is otherwise used in industrial cleaning products, so lets do better than that. Leading breast cancer researchers advise reducing or avoiding PPD exposure, so lets take their word for it.
The Shade’s colour range is completely free from ammonia, PPD, parabens and phthalates, so its a healthier alternative which delivers salon-grade, gorgeous colour.
2 DEEP CONDITION
Get ahead of wear and tear with an intensive conditioning treatment such as our favourite thermal Tsubaki oil treatment. This will infuse your hair with the moisture it needs to strengthen your hair, minimize breakage and dullness and repair damage and also leave your hair beautifully soft and shiny.
3 CHILL OUT
When you do suds up, give just-conditioned hair a nice cold rinse to seal the cuticle and preserve your color.
4 COLOUR-SAFE SWIMMING
Protect your hair from the colour fading impacts of chlorine and salt water. Avoid over-chlorination by wetting hair with tap water and adding just a tad of conditioner before you take a dip.
5 STICK TO YOUR ROOTS
Applying hair color over previously colored hair can cause over-processing, over-darkening, or uneven results. So keep touch-ups strictly to regrowth, and avoid overlapping.
6 THERMAL CONDITIONING
Applying gentle heat by using a thermal cap with your conditioning oil treatment will lift the outer cuticle layer of the hair, allowing the beneficial properties of your treatment to enter within the hair, giving you significantly more positive benefits from your treatments. Our preferred treatment is thermal Tsubaki oil, which is 100% pure Camellia flower oil, very high in oleic acids, glycerides and proteins and is intensely nourishing and hydrating.
7 REFRESH REGULARLY
Red pigments may fade faster than brunette or blonde colours. To stay on top of colour-fade, redheads need an all-over colour boost more often than their blonde or brunette counterparts. To maintain a bright, glossy, rich colour result boost your colour by running the colour full length through your previously coloured locks for 10 minutes during your root touch-up application. If you don’t colour often, remember a little bit of colour more often will keep your colour fresh and bright, so a little less colour (or less colour processing time) more often will help you keep that rich red tone you love.
8 STAY TRIMMED
Great colour needs healthy hair with great condition to look truly great, We don’t want to see a nice colour on over-processed locks. Damaged, split ends can leave strands drab, dull, or looking thinner. Get quick, regular trims to snip off the unwanted damaged ends and retain your healthy hair for gorgeous colour finish.
9 HANDLE WITH CARE
Try to reduce or avoid using heated styling tools as much as possible, Heat applied directly to your hair can make hair more porous, and that means it’s more difficult for the strands to retain colour. Use a heat protecting product before using heated tools to keep your locks safe from colour degrading hot tools.
10 LESS IS MORE
Some people wash their hair every day. The colouring process opens the hair follicle to deposit colour pigments, making your hair a little thicker and also prone to a little more dryness. As well as some of the tips mentioned above, which help keep your coloured hair nourished, moisturised and conditioned, it is best to stretch out your hair washes and skip a few wash days. This allows your natural oils to counter-act dryness, keeping your hair looking bright, healthy and reducing the colour-fade the can happen with daily washing.
Couldn’t be simpler – some of these tips involve doing less, not more.
Remember great colour these days is about avoiding the over-processed, ‘fried’ look, so you need great condition for your colour to look and feel its best.
I have red hair so have always found it hard to get the perfect at home colour, with the shade I have found my perfect colour and I don’t have to remember the brand and shade it is just sent to me exactly when I need it. It’s awesome!!R. Seddon
Absolutely love this! Was looking for a way to maintain my long red hair without paying salon prices. Very impressed with the quality and the colour itself. Holds up to washing SO much better than my salon’s colour.E. Hughes
Is on instagramPerfect solution! I am not one to spend hours at the Salon or for that matter spend an exhorbitant amount of money. So The Shade is my perfect solution and surprisingly easy to find out what shade suits. I have received many many compliments since commencing over a year ago. My shade is Palermo- Copper Golden Blonde.L. Pienaar
So unbelievably happy with my colour! I have been obsessed with the idea of warm copper locks for a while and after paying $$ at a salon and still not quite getting the look I was after, I decided to take a leap of faith and subscribe to The Shade. I am so happy with how it turned out ❤️N. King
Love, Love Love it! Fantastic shipping time, quality product and great results. Especially loved the neat packaging, personal touches and salon kit. The shampoo & conditioner are also fabulous and left my hair feeling thick and healthy. Portofino- Copper Golden Brown is a beautiful rich colour too.M. Culcasi
I just wanted to message you and let you know how much I loved using your hair dye for the first time …. I have received so many compliments and it looks better than the $300 salon job… not to mention all the free time at home I’m going to have now I won’t have to spend hours in the salon… ! I used the Copper Golden Blonde shade and it came out amazing !!C. Twilley