We know that blondes love their hair. We also know that blonde is the highest maintenance colour around. We’ve put together our top ten tips to keep your blonde hair maintenance as simple as possible, so can spend less time on colour maintenance and more time for whatever else you would like to be doing instead of hairwork.
01 INGREDIENTS MATTER
We have a better understanding of ingredients now than we did say, twenty years ago. There’s also been a lot of R & D in the colour sector resulting in new effective, stable ingredients which can deliver permanent, salon grade colour without unnecessary harsh chemicals.
Key ingredients to avoid are ammonia and PPD. Ammonia can irritate your eyes and nose with its harsh smell and is otherwise used in industrial cleaning products, so lets do better than that. Leading breast cancer researchers advise reducing or avoiding PPD exposure, so lets take their word for it.
The Shade’s colour range has been developed to deliver (literally) low chemical colour which delivers permanent, salon grade colour easily and affordably so women can save themselves time, money and exposure to chemicals.
02 DEEP CONDITION
Get ahead of process-worn locks with a moisturizing deep conditioner treatment two days before colouring, and once a week thereafter. It’ll infuse hair with the moisture it needs to minimize breakage and dullness.
03 GO FOR PURPLE
The colour purple is (a great book and) your ally in keeping the dreaded brass at bay. You know how is starts so good – you’re skipping off into the sunset with fairy tale blonde locks… and now you’ve got a brassy orange tinge. The brassy tones appear because they are often present within your base colour and the colour lightening process reveals the orange, brassy tones, which you may not want to see. Neutralize those exposed undertones by using a purple shampoos or rinses to counter-act the brass and stay on top of your blonde tones.
04 COVER IT UP
We love it, but the sun isn’t always the best friend to our skin and our colour, and it does cause colour fade. Throw on a hat or chic scarf to extend your colour and protect you from sun damage whenever you hit the great outdoors.
05 TAKE A COLD SHOWER
Whilst we can’t advocate the full James Bond cold shower routine (mainly because we can’t hack it ourselves!) we can do a quick cold water rinse after conditioning, which helps seal the cuticle and preserve your colour.
06 CONDITION TO SWIM
Sad but true – chlorine can dry out your locks and alter your colour tone. However, there is a work around, so don’t let that keep you from the pool! Avoid over-chlorination by wetting hair with tap water and adding just a tad of conditioner before you take a dip.
07 STICK TO YOUR ROOTS
Avoid the duller, darker colour result that comes from applying fresh colour over previously coloured hair. Use the tint brush (provided in your Free Trial) to keep the touch-ups strictly to regrowth, and avoid overlapping.
08 STAY TRIMMED
Great colour needs healthy hair with great condition to look truly great, We don’t want to see a nice colour on over-processed locks. Damaged, split ends can leave strands drab, dull, or looking thinner. Get quick, regular trims to snip off the unwanted damaged ends and retain your healthy hair for gorgeous colour finish.
09 HANDLE WITH CARE
Try to reduce or avoid using heated styling tools as much as possible, Heat applied directly to your hair can make hair more porous, and that means it’s more difficult for the strands to retain colour. Use a heat protecting product before using heated tools to keep your locks safe from colour degrading hot tools.
10 LESS IS MORE
Some people (ok me, used to) wash their hair every day. The colouring process opens the hair follicle to deposit colour pigments, making your hair a little thicker and also prone to a little more dryness. As well as some of the tips mentioned above, which help keep your coloured hair nourished, moisturised and conditioned, it is best to stretch out your hair washes and skip a few wash days. This allows your natural oils to counter-act dryness, keeping your hair looking bright, healthy and reducing the colour-fade the can happen with daily washing.
Couldn’t be simpler – some of these tips involve doing less, not more, so we’re not fighting gravity here! Remember great colour these days is about avoiding the over-processed, ‘fried’ look, so you need great condition for your colour to look and feel its best.
Hope these handy hints have been helpful and wishing you many great hair days!