The Shade’s colour range includes cool ash tones at all colour levels...
READGorgeous hypoallergenic colour
Stronger, healthier hair
36 intermixable colours
-
Hypoallergenic
-
Suitable for Sensitive Skin
-
Cruelty-free
-
Vegan
-
Salon Quality
-
Made in Italy
-
Choose from semi-permanent, demi-permanent, permanent, intensive permanent
-
100% Grey Coverage
-
No ammonia, PPD, phthalates, SLS, parabens or gluten
-
36 intermixable colours
-
Hypoallergenic
-
Suitable for Sensitive Skin
-
Cruelty-free
-
Vegan
-
Salon Quality
-
Made in Italy
-
Choose from semi-permanent, demi-permanent, permanent, intensive permanent
-
100% Grey Coverage
-
No ammonia, PPD, phthalates, SLS, parabens or gluten
-
36 intermixable colours
-
Hypoallergenic
-
Suitable for Sensitive Skin
-
Cruelty-free
-
Vegan
-
Salon Quality
-
Made in Italy
-
Choose from semi-permanent, demi-permanent, permanent, intensive permanent
-
100% Grey Coverage
-
No ammonia, PPD, phthalates, SLS, parabens or gluten
-
Over 70% of people struggle with sensitive skin
That’s why we created radically gentle hypoallergenic colour and plant-based hair treatments,
for even the most sensitive skin
Over 70% of people struggle with sensitive skin. That’s why we created radically gentle hypoallergenic colour and plant-based hair treatments, for even the most sensitive skin
Colour
Clean, Condition & Style
Hair growth
Toners, Highlights & Lightening
Treatments & Masks
Tools & accessories
Colour Kit Items
1 Colour Tube - 5 Colour Outcomes
- Toner/semi-permanent
- Demi-permanent
- Permanent
- Intensive coverage
Choose your colour & coverage (or let our colourists choose for you)
How It Works
Get an instant colour recommendation with our online colour consultation or personalised colour advice from a colourist
Select your colour and choose from semi-permanent (5 vol), demi-permanent (10 vol), permanent colour (20 vol) or 27 vol for stubborn grey coverage or additional lift
Purchase a Colour Kit, or become a member and receive a free reusable Salon Set, discounted Colour Kits and a 15% discount on all accessories. Enjoy your gorgeous colour and strong, shiny hair!
Customer Reviews
User Trials
98%
of users agree that their scalp was not irritated, sore or itchy after use
98%
agree that their colour is vibrant, shiny and long-lasting
100%
agree that the colour product is free from strong or irritating odour
*In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
47 Blendable Colours
Looking for a colour which is a little bit this, and a little bit that and 100% you?
We’ve got this.
Your perfect colour might just be a customised Duo Colour blend which perfectly match your hair goals.
Bestsellers
Toners
Price range: $26.95 through $38.95
Vitamin C Colour Pigment Remover
Price range: $24.95 through $44.95
Repair Mask 250ml
$25.95
Repair Mask 25ml Sachet
$5.95
PESCARA – INTENSE DARK ASH BLONDE
$27.95
VICENZA – DARK COPPER GOLDEN BLONDE
$27.95
BERGAMO – INTENSE LIGHT ASH BROWN
$27.95
LIVORNO – INTENSE ASH BROWN
$27.95
From the latest Blog
Postpartum Hair Loss Recovery: How I Stopped Hair Fall Naturally
I first noticed significant hair fall after having my kids — an...
READ
Rebuild Protein Treatment
Rebuild Protein Treatment delivers a fortifying protein and amino acid complex which...
READ
The Shade’s colour range includes cool ash tones at all colour levels (from black to
I first noticed significant hair fall after having my kids — an experience many new
Rebuild Protein Treatment delivers a fortifying protein and amino acid complex which rebuilds, repairs and
Use these simple tips to help with your healthy hair growth journey! These simple tips
Let your cheekbones do the talking with the perfect bun. Buns can be finessed and
Our Peppermint Shampoo and Conditioner will cleanse, gently clarify, instantly cool and ease irritated, itchy
As Seen In
