ROMA – DEEP GOLDEN BROWN

$26.95

Roma is a deep Golden Brown colour, with a dark brown base blended with warm golden reflects for a sun-kissed, vibrant multi-dimensional colour finish. This colour will look different in different light – sunlight will bounce off the golden reflects, giving you a summery golden glow. The dark brown base keeps it grounded in the brunette zone, with the warm gold primary reflect shining bright in the sun.

Warm undertones add Red and Gold reflects to the hair, which give another colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your colour choice, within the base colour which are typically more visible in direct or natural light.

  • No-Itch formulation suitable for sensitive skin
  • No Ammonia, PPD, Parabens and Phthalates
  • With Argan Oil, Aloe Vera and Ginseng Root Extract
  • Cruelty-free & Vegan

User Proven Results*

98% of users agree that their scalp was not irritated, sore or itchy after use

98% agree that their colour is vibrant, shiny and long-lasting

100% agree that the colour product is free from strong or irritating odour

97% agree that the personalized colour and colour application recommendations were very helpful

* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.

BLEND THIS COLOUR ASK A COLOURIST Select a different colour

Would you like to blend this with a second colour?

  • Out of stock

ROMA - DEEP GOLDEN BROWN

  • Free Shipping over $70 (within Australia).
  • Free Shipping over $70 (within Australia).
  • Welcome gift: FREE reusable, professional Salon Set (usually $19.95)
  • 15% member discount on all products (excludes Colour Kits)
  • Pause or Cancel online anytime
  • Free personalised advice from our team of Colourists
  • Customise your colour with our Duo Colour combinations.
  • No membership fees
  • Change your colour at any time
  • Auto-delivery every {{ membership_frequency.replace ('_',' ') }} Change

Which colour product do you need?:

  • Semi-permanent will wash out in 6-12 washes.
  • Gentle, deposit-only 5 vol developer
  • Sheer tint over greys only
  • Permanent Colour Results (20 or 27 vol developer)
  • Complete grey coverage

Do you have stubborn or colour-resistant greys?

Grey hair undergoes structural changes which can make them resistant to colour.
If you have ever had any challenges covering greys, we recommend our 27 vol developer which is formulated to cover colour-resistant greys.

Do you wish to lift (lighten) by 2-3 colour levels from your natural colour?

Our 27 vol developer can lift your natural colour by 2-3 levels.

Do you have long and/or thick hair?

Receive an extra colour tube and developer sachet

Looking to lighten already coloured hair?

Our Bleach Wash Kit has everything you need to lift out darker pigments and lighten your base colour.

Read more about bleach washing here or contact our Colourist prior to using.

Would you like to include a Salon Set for $19.95 $9.95?


How should this Colour Kit be shipped?

How should this Colour Kit be shipped?

  • No-Itch formulation suitable for sensitive skin

  • No Ammonia, PPD, Parabens and Phthalates

  • Cruelty-free & Vegan

  • With Argan Oil

  • With Aloe Vera

  • With Ginseng Extract

  • OVERVIEW
  • HOW TO
  • INGREDIENTS
  • KIT CONTENTS
  • COLOUR
  • PRICING/MEMBERSHIP
  • SHIPPING/DELIVERY

OVERVIEW

Better Ingredients, Better Colour & Condition

Gorgeous, healthier colour that works for you.
Dimensional grey coverage

100% grey coverage over even the most stubborn greys

Choose Your Coverage

Toner, semi-permanent, permanent, or intensive coverage available.

7-Free

Free from ammonia, PPD, parabens, phthalates, SLS, gluten and titanium dioxide

No-itch formula

Suitable for sensitive skin

HOW TO

Beautiful, easy to apply colour

  1. PrepSection and clip dry hair, put your gloves on and apply barrier oil around your forehead, ears and neck.
  2. MixSqueeze the colour cream and the developer into your tint bowl and mix with your tint brush.
  3. ApplyApply to your roots only or all-over, depending on your colour needs.
  4. ProcessFollow the processing times in your instructions.
  5. RinseRinse and wash with your Colour Protection shampoo and conditioner and enjoy!.

INGREDIENTS

  • AQUA
  • CETYL ALCOHOL
  • ETHANOLAMINE
  • PROPYLENE GLYCOL
  • CETEARYL ALCOHOL
  • CETEARETH-25
  • COCAMIDE MEA
  • CETETH-2
  • TOLUENE-2,5-DIAMINE SULFATE,COCAMIDOPROPYL BETAINE
  • ARGANIA SPINOSA KERNEL OIL
  • PANAX GINSENG ROOT EXTRACT
  • ALOE BARBADENSIS LEAF JUICE
  • ASCORBIC ACID
  • DIMETHICONE
  • DISODIUM EDTA
  • SODIUM HYDROSULFITE
  • SODIUM METABISULFITE
  • SILICA
  • XANTHAN GUM
  • BUTYLENE GLYCOL
  • P-AMINOPHENOL
  • RESORCINOL
  • 4-CHLORORESORCINOL
  • 2-METHYLRESORCINOL
  • 2-AMINO-3-HYDROXYPYRIDINE
  • 2,4-DIAMINOPHENOXYETHANOL HCL
  • PARFUM

KIT CONTENTS

Everything you need in one box

  • Hair Colour Cream (50g)
  • Developer (75g)
  • Colour Protection Shampoo
  • Colour Protection Conditioner
  • Barrier Oil
  • Hair colour remover wipe
  • Gloves
  • Instructions

COLOUR

4-3-roma-brown-3

PRICING/MEMBERSHIP

Regular Colour Kit
(for short/medium hair)

One-time

$26.95

Membership

$21.95

Extra Colour Kit
(for long and/or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(One Application for long or thick hair)

One-time

$38.95

Membership

$31.95

Duo Colour Kit
(two applications for short/medium hair)

One-time

$43.95

Membership

$36.95

WHY BECOME A MEMBER?

The Shade Membership Program has some great benefits to save you time and money.​

SHIPPING/DELIVERY

Within Australia:

Free shipping for all orders over $70

International:

Go to Shipping for international rates and Australian/International shipping times

  • Claire O

    Love the toner I used it really toned my hair and got rid of all the yellow

  • Carmen A

    I am so absolutely thrilled to use The Shade!! I used Palermo as I had naturally red hair that isn't any more, at almost 62! I am usually quite sensitive so extra pleased that I have no reaction to these high quality products. The Shade offers expert advice, amazing hair colours and hair care, great prices and convenient delivery. My hair feels soft and healthy, not dry or "crunchy". There was no overwhelming smell and it didn't take very long to feel (and look?!!) even more gorgeous!! Thanks to The Shade, I am on my way in life with hair that I am feeling good in !!

  • Nikki S

    I love it! Nice quality, great colour and coverage. I have thick, curly hair and found the quantity perfect and it has lasted longer than other brands I made tried.

  • Shoko M

    I love the product no unwanted smell and exactly same outcome as salon or even better.

  • Amy B

    I had an at home colour stripping mishap. I reached out to a colourist on The Shade site. I sent a photo of my damaged locks and was met with a polite professional who was able to recommend me a colour to balance the orange I had. The colour arrived promptly and looks the colour match was fantastic. My hair looks amazing

  • Jacinta W

    I originally purchased wrong shade turned hair orange, but the colour consultant was amazing! she helped me pick new colour also sent to me free of charge! Loving my new color, just wish my greys didn't come in so fast

  • Nazreen D

    Value for money! This is the first product I have used that actually lasted more than a couple of weeks. It was easy to use and the fact that I got the brush, bowl and cape was a bonus. The product seemed to be of a gentle formula as it did not make my scalp itchy or irrated and left my hair feeling great after the wash.

  • Noela W

    Used as a glossy in between salon visits nice and shiny easy to apply quality shampoo and conditioner.

  • Allison C

    I had never coloured my hair prior to using The Shade and found it to be simple and easy to use. It covers greys well. I find it great value for money, too.

  • Maria F

    Love doing my own colour at home with the Shade. I don’t like spending a lot of time (and money) at the salon when I always get the same all-over colour. I can do odd jobs while waiting to wash out. My hair is always soft and smooth when the treatment is done and have had no problems with the colour.

  • Gerrie G

    Excellent product, very helpful staff and extremely prompt service.

  • Sarah T

    I love a home colour and The shade now allows me to do it without damaging my hair. The products are amazing quality & easy to use. I had a consult with one of The Shade colourists last year and I’m still really liking my dark brown hybrid colour. Absolutely recommend!

  • Amy W

    Was scared to try but honestly loved it so much. Thank you for creating a home kit that looks like a salon colour and doesn’t ruin my natural hair.

  • Audrey G

    A very gentle hair dye, lasts well. Love dark ash blonde! Covers the grey I have at front perfectly.

  • Susie L

    I tried The Shade and LOVE my colour, I am a natural redhead so wanted something to cover my greys but still look natural. I used Palermo 7.43 Copper Golden Blonde with Napoli 7 Dark Blonde. Noone noticed I coloured my hair so I guess, goal achieved. My scalp was very dry and a bit irritated afterwards which was suprising with the natural ingrediants? I do however suffer from psoriasis and was in the middle of a flare up, so colouring my hair at that time made it flare up a bit more? I will still buy again because I love the colour and I can treat my sensitive scalp afterwards.

  • Viviane F

    Excellent quality! Great grey coverage and my hair looks shinny and healthy after colouring!

  • Andrea M

    Thank you The Shade your product is amazing quality and I love it ! With the help of your colourists I now have the colour I love. I have had two hairdressers comment on how perfect my colour is. The shampoo I love 💕

  • Micaela D

    loved it! the color looks beautiful! the only downside is that it did not cover my white hair completely. Other than that, the quality of the product and the result on my hair are both incredible!

  • Helen B

    Thank-you so much. I find the shade hair colours and developers fabulous. They are so much gentler on the hair than the regular hair colours you buy at the store and even better than those the hairdressers use at the salon. Would highly recommend the Shade. Also the cost of colouring your hair costs a fraction of whaht it cost at a hairdressing salon. Very happy.

  • Josephine M

    the Shade hair colour looks very natural.I am happy with Colour I purchased. I am almost due for another hair colour and plan to make another order again soon. !